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Tag: LC Singh

  • Strengthens positioning as a human-centric organization

    Nihilent ushers change with new brand campaign

    By Our Staff

     

    Nihilent, the global consulting and change management organisation, has launched a new multimedia brand campaign – ‘Humanizing Technology’. The new brand campaign with the premise that technology must elevate the human experience to be truly relevant.

     

    The campaign was conceptualised and executed by HyperCollective, a division of Nihilent-led by K V Sridhar ‘Pops’, Global Chief Creative Officer, Nihilent.

     

    Said LC Singh, Director & Executive Vice Chairman, Nihilent: “Our intention at Nihilent is to humanize every business and technological transformation across the globe. Whether it is interactions with the physical world or the dynamic digital experiences of always-on life, we are ensuring that human aspirations and goals take the center stage.”

     

    Added Minoo D Dastur, President & CEO, Nihilent: “The reason to do this now is that technology and businesses need to evolve and made responsive to human emotions for the larger purpose of enriching the overall human experience.”

     

    Said Pops: “Nihilent is at the forefront of ushering in this change through this bold new approach of putting humanity at the centre of all things to create a richer human experience. Technology is the enabling part that needs to constantly evolve.”

     

  • Following the acquisition, Founder of Hypercollective KV “Pops” Sridhar joins Nihilent as Chief Creative Officer

    Nihilent acquires Pop’ Hypercollective

    By A Correspondent

     

    Nihilent, a leading consulting and services company, has announced the acquisition of Hypercollective, a a creative agency network billed as an “innovation agency that solves real world problems for brands, corporations, and governments”.

     

    Further to this acquisition, KV Sridhar, popularly known as Pops, who was Founder and Chief Creative Officer of Hypercollective will continue to look after all the creative initiatives at Nihilent and Hypercollective.

     

    Commenting on the acquisition, LC Singh, Director and Executive Vice-Chairman, Nihilent, said: “Nihilent is glad to have Hypercollective onboard, we look forward to providing our customers a greater degree of interaction experience by offering them in-depth insights on consumer behaviour. This will not only help them understand granular details of what the consumer wants, but also enable businesses to undergo a smooth digital transformation.”

     

    Added Minoo Dastur, President and CEO, Nihilent: “The customer is all-pervasive, granulating their needs, wants and aspirations is the key to any successful service. Given this backdrop, this acquisition gives us the unique capabilities that will further complement our human-centered approach. Leveraging our mutual strengths, we are well-positioned to offer brand management, UI design, digital, creative, spatial and consumer research.”

     

    Added Sridhar: “While technology plays a vital role for any enterprise, Hypercollective’s strengths in creating an interaction experience will be amalgamated with Nihilent’s consulting, design thinking, and technology capabilities which will enhance our offerings. I have always had a keen interest in technology, specifically in Artificial Intelligence (AI). I look forward to achieving that perfect balance between technology and creativity.”

     

     

  • Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative

    Nihilent wins Cannes Award for its corporate film

     

     

    Nihilent Technologies has won the Silver Dolphin for its corporate film ‘Love you Papa’ in the Corporate Image Films category at the 8th edition of the Cannes Corporate Media & TV Awards.

     

    Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative.The six-minute film, written and directed by Prawaal Raman has been recognised for its multi-layered meaning as well as emotional appeal, notes a communique. The film stars Romanian actress Madalina Bellariu Ion, Raj Singh Chaudhary and Sara Arjun in lead roles.

     

    Said LC Singh, Vice Chairman and CEO of Nihilent, who received the award, along with Bellariu, said: “It is indeed an honour to be winning the Dolphin. In a society that is dramatically changing in terms of adopting technology, the consumers have their own network and communicate with each other like never before. As a consultant, we advise our customers to understand the nature of their consumers’ aspirations, and help them in designing the products and services. The award also reinforces our position that empathy and emotion are central to achieving excellence, something that we have tried to convey in the film.”