MxMIndia

Tag: Law & Kenneth

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • The new structure to have both companies working under the L&K Saatchi & Saatchi brand

    Publicis takes majority stake in Law & Kenneth, merges it Saatchi & Saatchi India [Updated]

     

    By A Correspondent

     

    It’s not an acquisition like various others. Paris-based Publicis group has acquired a majority stake in Mumbai-headquartered full-service independent agency Law & Kenneth (L&K). In turn, L&K has merged with the India operations of the group’s Saatchi & Saatchi and taken full management control of the agency.

     

    Anil S Nair (CEO & Managing Partner, L&K S&S), Sandhya Srinivasan (CSO & Managing Partner, L&K S&S) and Anil K Nair (CEO & Managing Partner, Digital L&K S&S)

    The baton was in fact passed on to the L&K bosses some two months back, and once Saatchi’s key clients like Procter & Gamble were taken into confidence, the deal was announced on Thursday. Saatchi & Saatchi India will be re-branded L&K Saatchi & Saatchi.

     

    Law & Kenneth Chairman and Managing Director Praveen Kenneth will manage the new entity in the same role. He will join the Saatchi & Saatchi Asia-Pacific board and will work with Chris Foster, Chairman and CEO of Saatchi & Saatchi APAC. L&K’s core team of managing partners – Anil S Nair (CEO), Sandhya Srinivasan (CSO) and Anil K. Nair (CEO, Digital L&K) will take charge of the new company.

     

    Interesting Kenneth was CEO of Publicis India from 1999-2003. In 2004, he and British adman Andy Law founded L&K along with investor and co-founder Anita Roddick of The Body Shop. Pre-merger, the agency served a cross-section of local and global clients, including Renault, Dabur, Tata AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp.

     

    According to industry estimates, the combined entity will have a turnover upwards of Rs 100 crore, with more than 75 per cent contribution from the erstwhile L&K’s clients.

     

    Said Maurice Lévy, Chairman and CEO of Publicis Groupe in statement: “”We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to  the Saatchi & Saatchi network in  India. We are glad to be welcoming Praveen back into the Publicis Groupe family.”

     

    Praveen Kenneth

    Said Kenneth: “L&K was born out of passion and our story is an example of the Saatchi & Saatchi spirit of ‘Nothing Is Impossible’.” While what Publicis brings to the table is the financial muscle and international scale, Kenneth & Co will drive the enterprise hard. “The combination of L&K’s stability, size proven success and experience in India’s dynamic marketplace, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi,” Kenneth added.

     

    The Publicis group has been on an acquisition spree in recent years and employs 3000 professionals across 10 global media service networks in India.

     

  • The leading brand of innerwear, leisurewear, sportswear and swimwear for men and women has appointed Law & Kenneth as its creative agency

    Jockey opens new page with Law & Kenneth

    By A Correspondent

     

    Page Industries Ltd, the brand custodians of Jockey in India, have appointed Law & Kenneth Communications as their brand communications partner after an extensive multi-agency pitch process.

     

    Confirming the news,   M C Cariappa, Senior General Manager -Sales and Marketing, Jockey India said,  “Law & Kenneth give us the confidence with their understanding, insights, effective go to market strategy and clear vision for the brand. We look forward to an exciting and  fruitful association and are confident that the brand will move to greater heights”.

     

    Commenting on the win, Anil S Nair, Chief Executive Officer and Managing Partner, Law & Kenneth Communications India, said “Winning Jockey business is the best possible start we could wish for in the new year. We are extremely excited about getting Jockey’s mandate. It’s a dream brand for us to have in our portfolio and we look forward to doing some exciting work for the brand.”

     

    L&K’s Mumbai office will handle the account.

     

  • Mr Basu joins L&K as Senior VP & GM- Kolkata Operations

    Devraj Basu to head Law & Kenneth’s Kolkata ops

    By A Correspondent

     

    Devraj Basu

    Devraj Basu joins Law & Kenneth as Senior VP and GM incharge of Kolkata operations. He brings with him an experience of more than 20 years in advertising and other forms of marketing, across India and Singapore. His past assignments have been with Bates, B E International, Lintas, JWT, Mudra.

     

     

     

    Anil S Nair

    Comment on the appointment, Anil S Nair, CEO & Managing Partner of Law & Kenneth, said: “We are extremely pleased to have someone like Devraj to take charge of one of our most significant operations. I’m sure Devraj will add tremendous value to both our clients and our talent based out of Kolkata.”

     

    Added Mr Basu: “The leaders of Law & Kenneth struck me as ones having high level of energy and trust with a rare simplicity and clarity of vision. With a meaningful roster of brands to work on, I found this combination quite compelling.”

     

  • The VIP Industries luggage and backpack brand has retained L&K for its creative advertising

    Skybags appoints Law & Kenneth as creative agency

    By A Correspondent

     

    Leading luggage and backpack brand Skybags has appointed Law & Kenneth as its creative agency.

     

    Commenting on the development, Sudip Ghose, Vice President, Marketing- VIP Industries said, “We are pleased to have Law and Kenneth as our new creative partners. The young and energetic team at Law & Kenneth has the potential of leveraging our brand and providing the thrust to take it to the next level.”

     

    Said Anil S Nair, CEO and Managing Partner, Law & Kenneth: “We are extremely excited to have Skybags as our client. Skybags has managed to create a strong equity for itself in a very short span and offers immense possibilities for interesting work in the future.”

     

  • Rana Barua joins Contract as COO succeeding Umesh Shrikhande who left recently

    Rana Barua quits Law & Kenneth to join Contract as COO

    By A Correspondent

     

    Rana Barua

    Two decades back, he had joined the advertising major as a trainee in the Kolkata office. And now he’s back to the fold, right on top. JWT South Asia has announced the appointment of Rana Barua as the COO of Contract Advertising, India. Mr Barua succeeds Umesh Shrikhande, who recently left the agency.

     

    A seasoned media and marketing professional with nearly two decades of experience, Rana Barua joins from Law & Kenneth, where he was the COO. “Rana has diverse management experience with a proven track record that makes him an ideal choice for Contract, one of India’s leading independent integrated advertising agencies”, said Colvyn Harris, CEO JWT South Asia on the appointment. “I am confident that Rana with his experience across advertising and integrated brand solutions will ensure that Contract continues to be a very successful agency,” Mr Harris said.

     

    Colvyn Harris

    “I am excited with the opportunity of being a part of the Contract story. It is a wonderful time for our industry as it continues to evolve so rapidly. Contract is uniquely positioned to take advantage of this and I am confident I will be able to facilitate this process by partnering with the senior management team”, said Mr Barua on his appointment which is effective today (February 4).

     

     

    “Contract has always been an attractive destination for people who are passionate about creativity and process of brand building. Rana with his diverse experience will add value to Contract and will help take the journey ahead. We look forward to having him on board,” said Ravi Deshpande, Chairman and CCO, Contract

     

    Ravi Deshpande

    Prior to Law & Kenneth, Mr Barua was COO of RED FM (2010-12) and the EVP Programming and Marketing for Radio City (2006-10) where he successfully repositioned the radio station to make it amongst the top two stations in the country. He started his career in advertising having worked at HTA (JWT) in 1993-94, Ogilvy (1995-96), McCann (1996-2000) & Rediffusion Y&R (2000-05).

     

    His category experience includes working with brands like Renault, eBay, ING Life, Godrej, Reckitt Benckiser, J&J, Gillette Parker, Microsoft, HP, Tata Tea, ZydusCadila, Levers, Tata AIG & AIA, Marico, Virgin Atlantic, ITC, to name a few.

     

     

     

  • After calling for a multi agency pitch, Red FM has decided to bring Yang Saints and Warriors on board as their creative partner.

    Yang Saints and Warriors to sing creative tunes for Red FM

    By Shubhangi Mehta

     

    Yang Saints and Warriors will be henceforth handling the creative mandates for Red FM. The win comes after a multi agency pitch that Red FM had called for a couple of months back.

     

    Though no confirmation from Red FM could be obtained at the time of filing the report, sources close to the development have confirmed the news to MxMIndia.

     

    The agencies participating in the pitch include names like Lowe Lintas, DDB Mudra, Scarecrow Communications, Law &Kenneth and others.

     

    The incumbent agency on the account is Ogilvy & Mather, who have been handling their creative mandates for the past five years. Even the marketing spends could not be ascertained at the time of filing the report.

     

    Red FM is a property of Sun TV Network, India’s largest television network which has 20 TV channels, 45 FM radio stations, two daily newspapers and four magazines in several Indian languages.

     

     

  • Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

    Ad Strat: eBay – Want it. Get it

    Sandhya Srinivasan, Chief Strategy Officer, Law & Kenneth

     

    Name of the Campaign: eBay – Want it. Get it.

     

    The Brief: eBay India is where you can buy a range of brand new products.

     

    Research/Insights: 

    Shopping, in reality, has a strong emotional narrative. While money is exchanged and tangible goods are purchased, it’s the intangible flight of the heart that makes shopping such an addiction. People don’t buy products & services. Their attempt is always to fulfill a desire or negate a worry. They want to get back to their waist 24′ jeans or look like the coolest dude in the mohalla and so on. Products they shop for are just means to an end. 

     

    The thought process behind the creative:

    To fulfill your wants and achieve your dreams, you will need a lot of things along the way. Whatever they are, you will get them on eBay India

     

    Media vehicles chosen: TV, OOH, Digital, BTL [Cafe Coffee Day and PVR]

     

    Key issues kept in mind while executing the ad:

    eBay India offers great deals on the widest range of brand new products

     

    Does the treatment do justice to the brief?

    Yes it does. It puts the products in a life context, almost mirroring the unspoken desire that drives shopping. Makes it relevant in an easy, casual sort of way.

     

    What according to you is the differentiating factor about the ad?

    Every other brand in the eCommerce space is focused on discounts/deals and modus operandi of the category itself. eBay India’s focus, however, reinforces the role of eBay in every Indian’s life thereby lifting online shopping beyond the mandi/bazaar mentality to a life/lifestyle upgrader.

     

    Market and client feedback:

    eBay India has witnessed strong double-digit growth in overall traffic to the site as a result of this campaign

     

  • Red FM has called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia

    Red FM invites agencies to handle creative

    By Shubhangi Mehta

     

    The radio channel 93.5 Red FM has called for a creative pitch. The pitch is at a very initial stage as of now. The agencies participating in the pitch include names like Lowe Lintas, RK Swamy BBDO, Law &Kenneth and others. Though no confirmation from Red FM could be obtained at the time of filing the report, sources close to the development have confirmed the news to MxMIndia.

     

    The incumbent agency on the account is Ogilvy & Mather, who have been handling their creative mandates for the past five years. Even the marketing spends could not be ascertained at the time of filing the report.

     

    Red FM is a property of Sun TV Network, India’s largest television network which has 20 TV channels, 45 FM radio stations, two daily newspapers and four magazines in several Indian languages.

     

  • A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore

    Law & Kenneth bags eBay’s creative pitch

    By Shubhangi Mehta

     

    Law & Kenneth has bagged the eBay India business. The online shopping and auctions portal had called for a pitch a few weeks back and several agencies participated in the process. Mr Anil Nair, CEO and managing partner, Law & Kenneth while acknowledging the news to MxM said: “We at Law & Kenneth are super excited to have been chosen to work with eBay, which is a pioneer in the global e-com market.” A source close to the development indicated that the annual media spends for the year would be around Rs35 crore.

     

    In the past, Wieden + Kennedy had handled the creative mandate for this account. The agency had won the business in September 2009. Though the company has utilised the traditional media route to expand its market in the past, it has taken to online marketing from 2010.

     

    It remains to be seen how Law & Kenneth will take eBay’s communication forward in 2012 across traditional and new media platforms.

     

  • Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.

    Skoda on lookout for creative partner

    By Shubhangi Mehta

     

    Six months after finalising a creative agency, Skoda has again called for a creative pitch. Industry sources close to the development have confirmed the news to MxMIndia.

     

    The account size for the same is pegged to be Rs 10 crore. It may be recalled that Skoda had awarded its creative mandates to Saatchi & Saatchi post a multi-agency pitch in May this year.

     

    Prior to Saatchi & Saatchi, the account was handled by Saints & Warriors. Before that Law & Kenneth was the sole creative custodian of the Skoda brands in India since 2007. It handled the creative duties for Fabia, Octavia, Laura and Superb.

     

    The creative duties for some of the Skoda brands were also handled by iB&W earlier; but these also went to Law & Kenneth.

     

    Skoda had entered the Indian premium car market in 2001 and set up a plant at Shendra, on the outskirts of Aurangabad.