By A Correspondent
Srei has launched a corporate campaign, #HappyRainbowBox, dialing in happiness as its raison d’etre. The TVC which has been conceptualised by Law & Kenneth Saatchi.
Said Amitava Sinha, Group Head – Corporate Communications & Branding at Srei: “Considering this is perhaps the first time Srei is communicating with the general public whose lives we touch meaningfully but implicitly every day, we believe the #HappyRainbowBox will serve as an inspiring icon of our world view. We hope our message will encourage each of us to dip into our respective Happy Rainbow Boxes to inject just that little incremental dose of happiness and optimism around us.”
Added Rohit Malkani, National Creative Director, Law & Kenneth Saatchi: “This has been a particularly rewarding project. The Power of Positivity is something that resonates with me personally and I think we were extremely fortunate to have a set of clients who pushed us to think beyond the category cues.”