By A Correspondent
Lava Mobiles and Dentsu Webchutney have launched an initiative titled ‘The Homecoming Project’. The initiative reimagines India Gate and places the name of all 74, 187 martyrs on it. This is achieved through an AR app that comes in-built with limited edition Lava Mobiles.
Commenting on the innovation, Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney said:, “Technology is enabling us to reimagine the world we live in. Today, there are no limitations. This idea is not just a triumph of technology, but also a win for each Indian. We are welcoming and honouring our heroes and making an iconic monument even more iconic. India Gate holds a special place in our hearts. And with this drive, we are making it even more special. Lava takes a lot of pride in being Indian and this campaign strengthens their positioning as a brand that is proudly Indian.”
Added Vishal Sagar, Creative Director, Dentsu Webchutney: “This is a project that has a lot of emotional and historic value for us. The fact that we could create something to remind the future generations of our glorious past gives me immense joy. It is more than a campaign idea for us. It is history in the making.”