MxMIndia

Tag: Laqshya

  • A multilingual outdoor campaign in nearly 150 towns

    Laqshya creates OOH campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group has executed an Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care. The multilingual campaign is aimed to uplevel the brand’s reach at the grassroots level to improve the brand’s footprint nationally.

     

    Said Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning: “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub-5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.”

     

    Added Amarjeet Hudda, COO of Laqshya Solutions: “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honored to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.”

     

  • It shall provide news distribution service to brands across sectors

    Laqshya launches ‘NewsCoverage.in’

    By Our Staff

     

    Laqshya Public Relations, part of outdoor majors Laqshya Media Group, has announced its foray into the news distribution service market with ‘NewsCoverage.in’.

     

    Said Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group: “Today, the business communication landscape has changed drastically- especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”

     

    Added Manoj Barman, VP, and Head, Laqshya Public Relations: “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organisations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”

     

  • To decode ‘Brands and Consumers: 2021 and Beyond’

    ISA to host second in webinar series

    By Our Staff

     

    The Indian Society of Advertisers (ISA), in association with the Free Press Journal and ABP Network, will host the second of the two-part webinar ‘Brands and Consumers: 2021 and Beyond’ on March 3. The knowledge partner for the webinar is Mogae Media and Laqshya is the outdoor partner.

    Said Sunil Kataria, ISA Chairman, said, “The Indian Society of Advertisers (ISA) is an apex body, successfully representing the interests of the advertising fraternity for nearly 70 years. The world has gone through a very difficult COVID period during 2020. This sad event has significantly impacted all brands and consumer behavior. It’s time to review and, more importantly, understand the learnings and the way forward for the industry both in the short term as well as the long term. Over the years, ISA has been organizing knowledge seminars/webinars for the benefit of the ecosystem of advertisers and marketers. Continuing the same, our two-part webinar series focuses on the issue most of us are facing: Brands & Consumers-2021 and Beyond. We bring you leadership views and strategies from across the Manufacturing and the Services sectors.”

    Added Abhishek Karnani, Director, The Free Press Journal, “This initiative will be significant to all advertisers and marketers who want to strategize the future course of actions for their brands.”

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom

    An apology. Laqshya is not only agency to win Titan OOH account. Milestone Brandcom also wins Titan biz

    By A Correspondent

     

    It’s one of those things in the business that shouldn’t happen, but once in a while they do slip in. On Tuesday, MxMIndia carried a news report on Laqshya winning the Media OOH mandate of Titan, the watch to jewellery to eyewear company of the Tata Group. This was based on a release we received from Jayanthy Menon of Laqshya and we carried it on the basis of that (http://www.mxmindia.com/2017/06/laqshya-wins-outdoor-media-business-of-titan/). As we do with most other such communiques from known media companies, we carried it without any verification.

     

    However, a day later, we received a very terse mail from someone at Laqshya that the outdoor company was in fact just one of the outdoor major partners.

     

    We protested, but there was not a word of regret from Jayanthy Menon and Karan Dalvi, the person who wrote to us and also called. Instead, he wrote: “Expecting your quick response.”

     

    We also addressed our mail to them on the issue to  AtulShrivastava, Group CEO, Laqshya Media Group, assuming that as a responsible senior executive, he would respond.

     

    We then spoke with Satyabrata Das, Head – Strategic Alliances and Corporate Communications, and we was exceedingly apologetic.

     

    There’s still no mail from Shrivastava, Menon or Dalvi. Meanwhile, we’ve received a communique from Dentsu Aegis Network’s Milestone Milestone Brandcom which notes that Titan has consolidated its outdoor media business with two agencies and one of these is Milestone Brandcom.

     

    Commenting on the win, Nabendu Bhattacharyya, CEO and Managing Director Milestone Brandcom said, “We are extremely happy and excited to partner with the Titan Group. Titan is one of the heritage brands of this country and We are honoured that they have chosen us to uphold their prestige and prominence in the OOH space. Titan is very active in the OOH space and we are only going to leverage it even further.”

     

    Yes, we haven’t received any proof from Milestone Brandcom, but we trust it entirely.

    Once again our apologies to our readers for publishing the Laqshya communique. We have now put the agency on our hotlist of companies from whom we will not accept releases without a self-certification. If necessary, we may even insist on a proof of a business win.

     

  • Laqshya's Hyderabad team executes campaign to project Neeru's as Hyderabad's premier traditional clothing brand

    Laqshya integrates Neeru’s Emporio glamour to Hyderabad airport

    By A Correspondent

     

    Hyderabad’s Rajiv Gandhi International Airport has turned stylish with the Neeru’s Emporio campaign executed by outdoor major Laqshya. The concept has used is a mix of brand advertising and sensory marketing.

     

    Flyers at the Hyderabad airport are now being treated to ingenious advertising highlighting the three best features of Hyderabad – biryani, Nizams and Neeru’s. Real have been showcased on mannequins placed at the centre of the baggage conveyor belt. A clothing display has also been placed in the shopping centre of the airport.

     

    Commenting on the campaign, Avnish Kumar, Director, Neeru’s Emporio said, “We are delighted that Laqshya could exactly execute the idea to create a highly engaging brand interaction at Hyderabad Airport.” Elaborating on the thought behind the campaign for Neeru’s, Shashi Sinha, Senior Vice President, Revenue (Media Assets and Airports) at Laqshya, said: “The Neeru’s Emporio campaign blends brand advertising with suitable product placement. Besides enhancing brand value it also makes Neeru’s an aspirational brand for elite consumers. The airport is an ideal location to create this kind of brand immersion. Retailers will surely find the airport to be a fertile ground for sourcing customers.”

     

  • The OOH veteran has huge plans for Laqshya's growth

    Satish Singh back @ Laqshya as President, plans rapid growth for OOH major

    By A Correspondent

     

    Veteran out-of-home industry captain, Satish Kailash Singh is back at Laqshya. He took charge as President of the company earlier this month.

     

    Mr Singh, an alumnus of the Jamnalal Bajaj Institute of Management, was until recently Managing Director at Realm Media, a company which he and a former colleague, Mr Yuvraj Agarwal had set up.

     

    Mr Singh has been with the outdoor sector since 1998 after 11-year stint in print – at Dainik Bhaskar, Mid-Day and Sterling Newspapers. He spent a decade at Outdoor Media Integrated (OMI) where he was CEO and later moved to Laqshya as President.

     

    “The out-of-home industry is at a very interesting juncture and at Laqshya we are equipped to attain greater heights,” said Mr Singh, highlighting that his company has some seasoned professionals holding key roles and portfolios.