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Tag: Laqshya Solutions

  • A multilingual outdoor campaign in nearly 150 towns

    Laqshya creates OOH campaign for Santoor soap

    By Our Staff

     

    Laqshya Media Group has executed an Out of Home (OOH) campaign for Santoor, the flagship brand of Wipro Consumer Care. The multilingual campaign is aimed to uplevel the brand’s reach at the grassroots level to improve the brand’s footprint nationally.

     

    Said Prasanna Rai, CMO and Head of Ecommerce Business, Wipro Consumer Care and Lightning: “As part of the growth strategy on Santoor, we are looking at delivering tactical brand message on-ground, at scale, in sub-5 lakh population towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Orissa, Gujarat, and Tamil Nadu. In Laqshya, we found a partner who could seamlessly plan, source, execute and monitor our largest ever outdoor campaign in close to 150 towns across these states quickly.”

     

    Added Amarjeet Hudda, COO of Laqshya Solutions: “It’s always our goal at Laqshya Media Group to build long-term relationships with brands who are just as passionate as we are. We’re so glad that Santoor is one of those brands, and we’re honored to empower them by delivering dynamic and contextually relevant regional content that resonates with campaign TG. Providing our clients with the best-in-class and most effective and innovative Out of Home solutions is what we’re all about.”

     

  • The Festive Collection ‘Utsaah’ – The Festival of Life showcases contemporary jewellery

    Laqshya executes OOH campaign for Tanishq

    By Our Staff

     

    Laqshya Media has reported that it has recently executed an OOH campaign for Tanishq’s festive collection ‘Utsaah’ – The Festival of Life.

     

    Speaking about the partnership with Laqshya Media Group and on the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said: “Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what’s in our midst today. With the past that’s been tough and a future that’s cautious, it is the today that really holds the promise, that implores us to cherish, rejoice in the biggest festival called life. The power of now more than ever before is directing our lives and becoming the biggest source of our happiness. These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.”

     

    Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, added: “We at Laqshya Group are proud to execute this campaign for Tanishq’s festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. It’s been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers”

     

  • The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport

    Laqshya Media partners with Zee5 to launch ‘Rangbaaz’

    By A Correspondent

     

    Zee5 has partnered with Laqshya Media Group to promote its new original crime thriller, Rangbaaz. The campaign was targeted across six markets; Mumbai, Delhi NCR, Pune, Lucknow, Bhuj and Shirdi airport; and the OOH media vehicle used were large impact sites, marquee sites, airports and clusters to deliver dialogues from the show.

     

    Speaking on the campaign, Jalaj Pathak, Vice President, Laqshya Solutions, Outdoor Agency arm of Laqshya Media Group said: “It is always exciting to work on something creative and we are proud to be associated with Zee5, part one of India’s largest media conglomorate Zee Entertainment Enterprises. When Zee5 came to us to promote their show, we suggested an advertising method which would help increase their viewership of their show. The OTT platform is a growing space in India and we are thus excited to work with Zee5 and look forward to a long lasting association.”

     

     

  • The campaign commenced from Oct 1, 2018

    Laqshya Media partners with LG Air Purifiers to execute outdoor branding campaign

    By A Correspondent

     

    Laqshya Media has bagged the mandate of conceptualising and executing the outdoor branding campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from October 1.

     

    Commenting on the campaign, Amarjeet Singh Hudda, COO, Laqshya Solutions, the Agency arm of Laqshya Media Group, said: “It’s an immense opportunity to manage and execute the outdoor branding campaign for LG Air Purifier. The brief was well-defined, and it definitely helped us understand the brand, which helped in building outdoor branding communications for LG Air Purifier. The campaign attained high visibility for the brand and attracted lakhs of throngs in and around Airports at Delhi and Bengaluru. The team seamlessly worked hard and dedicated round the hours to deliver the best for this campaign.”

     

    Added Youngnam Roh-Director Home Appliances & Air Conditioners- LG Electronics India: “Health and hygiene are key concerns of consumers and they are looking for solutions to improve the same. Air quality has been of pressing concern for consumers, based on this insight we have developed the latest LG air purifiers, with PM 1.0 Sensor. This distinctive feature purifies even super-ultra dust particles from the air. We wanted to create an experiential marketing platform and Laqshya media has always shown great expertise in outdoor marketing with their campaigns. We wanted to create an eye-catching installation and believed that Laqshya will fit the bill perfectly. The installation of the air filter by Laqshya Media Group, at Delhi and Bengaluru International Airport has now become one of the biggest indicators and has given us an opportunity to celebrate our brand with our customers.”

     

     

  • In partnership with Laqshya and Posterscope India, Vivo will apply its guiding philosophy of innovation to its OOH engagement activities as well

    Vivo India appoints Posterscope, Laqshya for outdoor

    By A Correspondent

     

    Smartphone brand Vivo has announced partnerships with Posterscope India and Laqshya Solutions to further strengthen their Out-Of-Home (OOH) engagement. The size of the account is said to be Rs 150-200 crore.

     

    Commenting on the partnership, Jerome Chen, CMO, Vivo India, said: “OOH has been an integral part of our marketing strategy right from the beginning of our journey in India. Through OOH media, we have been able to successfully establish and position Vivo as a premium brand in the Indian smartphone market. As we continue to grow stronger in India, we believe this partnership will enable us to reach out to a larger consumer base, in both a national and regional level.”

     

    Talking about the win, Haresh Nayak, Regional Director, Posterscope Asia Pacific and Group MD, Posterscope Group South East Asia, said: “We’re extremely proud to add such an iconic brand like Vivo to our client roster. Posterscope will create one of its unique offering which enables us to put data at the heart of our decision making, drive speed at a national, local and campaign level, and use our resources efficiently, We look forward to collaborating with the team on creating some industry/category firsts and setting some benchmarks in smartphone advertising.”

     

    Added Atul Shrivastava, Executive Director & CEO of Laqshya:  “We are absolutely delighted to be selected for the OOH media partnership with Vivo. It is a very special landmark for Laqshya. The 55-pages brief given for this pitch was one of the best in recent times, which inspired a challenge before us to excel on every parameter. Our Research and Strategy Teams worked very hard on every detail and extracted the data and findings, related to TG, congregation points and competition etc. At every stage of the pitch, we could sense and see client’s seriousness on using the OOH media as a strategic media in the market.”

     

     

  • Laqshya Media Group announces change in key leadership roles

    By A Correspondent

     

    Laqshya Media Group has announced the division of its OOH agency business into two parts namely Laqshya Solutions and Outdoor Media Integrated. The company has also announced a consolidation of  the group business with special focus on south market under the leadership of M V Sairam, who will be the new Executive Vice President (South).

     

    Among the other changes, Amarjeet Singh Hudda is the new COO of Laqshya Solutions while Naresh Bhandari is COO of Outdoor Media Integrated. Both the agencies will work independently in all the markets and will have separate teams for relevant functions.

     

    Commenting on the development, Group CEO Atul Shrivastava said: “Going by the employment records of the company we have minimal employee turnover and all over key association with the team is long term. Laqshya is proud of leaders like Sairam, Amarjeet and Naresh who have not only created strong business base for the company but have also created a strong professional equity in the market for themselves. Growth is a regular phenomenon in Laqshya for the performers and it was just natural to give the larger role and recognition to these gentlemen. Management is confident that these leaders will take the company to the next level of growth.”