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Tag: Laqshya Advertising

  • The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement

    Laqshya executes outdoor promotion for IT dept

    By A Correspondent

     

    IDS launched a new scheme broadly framed on the lines of one-time compliance window provided under the Black Money Act, 2015.

     

    The Income Tax Department called for a creative pitch from its empanelled 17 creative agencies to reach out to masses using outdoor advertisement. The need was to create a compelling visibility through creative on outdoor medium. These 17 creative agencies competed for this project by sending across their best creative for the outdoor message. Laqshya Advertising won the project beating all others agencies with their creative artwork.

     

    The creative was a display of the black and white component with the message that stood out on outdoors. The team arrived at the optimal usage of text and pictures to make the outdoor message reach out and create the lasting impact on the mass. The creative has been aptly and strategically placed on various outdoor sizes. The essence of the project has been very well received on outdoors and the creative has undoubtedly helped the message reach out well to the masses and is creating the impact.

     

    Rajesh Mendiratta

    Talking about the campaign, Rajesh Mendiratta, AVP, Laqshya Advertising said: “The responsibility to deliver institutions like Income Tax Department is challenging since there are a lot more norms and discipline when it comes to DAVP ads. We have been working with a lot of Govt bodies and we are extremely excited and privileged to have won the Creative pitch for their print and outdoor Advertising. It is a matter of pride to have IDS as our clientele and we look forward working and winning many such creative pitch in the future.”

     

  • Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency

    Sai Nagesh joins Laqshya Advertising as CEO

    By A Correspondent

     

    Advertising veteran Sai Nagesh has joined Laqshya Media Group as Chief Executive Officer. In addition to this, he has also been given the responsibility of heading Strategy for the Group as the Chief Strategy Officer. Laqshya Advertising is the latest venture from the Group and is being set up as a New-age Advertising Agency to provide cutting edge solutions through Digital Media as well as communication solutions that cut across the fast blurring lines between paid, owned and earned media.

     

    The new appointment comes at a time when Laqshya Media Group has diversified and expanded its services to include activations, event IPs and advertising. Talking about the move to appoint Sai Nagesh as CEO of Laqshya Advertising & CSO of Laqshya Media Group, Alok Jalan, Managing Director of Laqshya Media Group said, “The kind of expertise and experience Sai brings to the table is immense and we are excited to have someone of his calibre on board with us. I am certain that Sai will offer valuable insights at a time like this when our company is exploring new opportunities and avenues for growth.”

     

    Sai Nagesh said “Having been an intimate part of the Digital Ecosystem for the last couple of years, I have realized the awesome value addition that an Agency with integrated offerings can deliver. Our solutions will be embedded in an Omnichannel approach straddling all screens and will give our clients a 360 degree view of Marketing and Advertising campaigns (both Digital & Offline) as well as customer behavior, lifecycles and lifetime value. I have known the Laqshya group for the last 15 years; this familiarity combined with their vast network and expertise is a huge advantage that we are starting off with”.

     

    In a career spanning a quarter of a century, Sai Nagesh has sold advertising space for newspapers, helped launch television channels and worked with leading advertising agencies. He was also a part of the team that launched Group M in India. His last assignment was as CMO for bedbathmore.com