MxMIndia

Tag: Lanka Premier League

  • In three-year deal

    FanCode secures digital rights for Lanka Premier League

    FanCode has secured exclusive digital streaming rights for the Lanka Premier League (LPL) for the next three years, starting with this edition which takes place from July 1 until July 21. It can be viewed on various streaming platforms and aggregators.

    Speaking about the development, Prasana Krishnan, Co-founder of FanCode, said: “We are excited to expand our cricket portfolio with the addition of the Lanka Premier League. The LPL has captivated India’s passionate cricket audience with thrilling action and memorable moments. It also provides fans an opportunity to see Sri Lanka’s top domestic talent and future stars in action.”

    Added Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL: “We are delighted to announce the continuation of our digital partnership with FanCode. The LPL has garnered immense popularity in the Indian market, and having a steadfast partner like FanCode will enable us to expand the league’s reach to even more audiences across India. Fans can anticipate an exhilarating three weeks of top-notch T20 action, showcasing the talents of premier players from around the globe.”

  • Has signed an agreement with the official franchise and broadcast holder of LPL – the IPG Group

    Sony Pictures acquires rights for Lanka league

    By Our Staff

     

    Sony Pictures Networks India (SPN) has returned as a broadcast partner for the second edition of Lanka Premier League (LPL). The network has signed an agreement with the official franchise and broadcast holder of LPL – the IPG Group. The agreement between Sony Pictures Networks India and the IPG Group includes the television and digital transmission of the LPL, which is set to be played between December 5, 2021 to December 23, 2021.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “The appetite for cricket in India is huge and our aim is to bring the best of international cricketing action to our fans in India. With the onboarding of Lanka Premier League, we want to provide our viewers with some high-energy T20 cricket throughout December. Sri Lankan Cricket has always produced many world class players and the inclusion of top international cricketers like Chris Gayle, Andre Russell and Faf du Plessis among others is contributing to the growth and popularity of Lanka Premier League in the subcontinent. As the league gathers more fans, we want to make sure that no one misses the best of T20 cricket in India on our sports channels.”

     

    Added Anil Mohan, Founder and CEO of Dubai-based production giant IPG, the official promoter of LPL: “We are ecstatic to welcome Sony Pictures Network as a broadcast partner to the Lanka Premier League once again. Sony Pictures Networks has always been at the forefront of sports broadcasting in India and takes sports to every corner of India. We are confident that Sony will achieve an even higher reach in terms of audience in the upcoming season and we look forward to a long and fruitful association.”

     

     

  • Says fantasy sports is becoming backbone of live sports sponsorship

    My11Circle comes on board as title sponsor of LPL

    By A Correspondent

     

    In a major boost to the inaugural edition of the Lanka Premier League (LPL), My11Circle, one of the leading fantasy sports platforms in India, has come on board as title sponsor of the T20 tournament in a multi-crore deal. With this new association, the T20 tournament will now be called My11Circle Lanka Premier League. Former Indian cricket team captain Mr. Sourav Ganguly is the brand ambassador of My11Circle.

     

    Talking about the association, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7, said: “Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world’s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”

     

    LPL COO Mr. Sanjay Raina added: “We at IPG are committed to building a world-class league with LPL. With our association with My11Circle — the first fantasy sports platform that allows a player to make a team and play directly with legendary cricketers, we will be able to take the league to millions of fans both on and off the platform. We are delighted to welcome My11Circle as title sponsor of Lanka Premier League.”

     

    The My11Circle LPL is scheduled to kick off from November 26 till December 16, 2020 in Hambantota. Five franchisee teams, named after Colombo, Kandy, Galle, Dambulla and Jaffna, will compete in 23 matches over a 15-day period for the title.