MxMIndia

Tag: Langoor

  • He will head digital strategy and digital transformation on key accounts

    Langoor hires Vinay Rao for client success

    By Our Staff

     

    Vinay Rao
    Vinay Rao

    Langoor, a digital marketing agency which was until recently part of Havas, has appointed Vinay Rao as its Head of Client Success.

     

    Said Venugopal Ganganna, CEO, Langoor: “At Langoor, we are always scaling up and adding new clients to our roster. To ensure that our clients receive all the support and advice they need and to help their business grow, we decided to onboard Vinay. He is very driven and has innovative ideas and effortless communication skills that he brings to the table which is crucial for our business. Vinay’s vision for Langoor aligns perfectly with ours, making him the ideal match for the role.”

     

  • Adrianse is a workspace design agency

    Langoor bags digital mandate for Adrianse Global

    By A Correspondent

     

    Digital agency Langoor Havas has won the digital transformation mandate for Adrianse, a workspace design agency.

     

    Said Venugopal Ganganna, CEO, Langoor Havas: “This is a fantastic win for us. Adrianse* is an organisation with a rich legacy, that is also innovating in workspace design. With our deep enterprise and consumer digital journey understanding and our capabilities to marry data, creative, and technology, we are looking forward to transforming the brand digitally and make their digital presence stronger.”

     

    Added Aneeta Nandakumar, Associate, Client Solutions, Adrianse: “Our brand promise, relationship with our clients and technical knowledge pool is now going to extend to the digital world. And we have found a perfect partner in Langoor Havas to ideate and co-create this journey with us. We are looking forward to a long deep working relationship that will help us implement a full-funnel digital marketing solution with meaningful visibility in the years to come. Though we understand the increasing trends in video content and influencer marketing, we would like to focus on what aligns with our clients and what resonates with us as a group. That’s exactly where the highly customized approach and strategy from the Langoor Havas team would become invaluable to us. We are delighted to take this journey to new heights by leveraging the integrated data, design, and the robust combination of creative and lateral thinking capabilities that Langoor Havas has.”

     

     

  • Epson's requirement for a digital agency was driven by the need to consolidate all the various and growing digital marketing efforts under one agency

    Langoor wins digital mandate for Epson

    By A Correspondent

     

    Digital marketing agency Languor has been awarded the full-service digital media mandate for Epson, a leader in digital imaging and printing solutions.

     

    Said Tushad Talati, Director Brand & Communication, Epson India: “We’re excited to sign on Langoor as our digital marketing agency. We were impressed with Langoor’s understanding of the market we operate in and their ability to straddle all the various aspects of digital extremely effectively under one roof.   Needless to say the ideas, enthusiasm and creativity on display were excellent and we expect to create some great campaigns together in the coming days.”

     

    Venugopal Ganganna

    Added Venugopal Ganganna, CEO, Langoor: “It is an honour to take on the digital mandate for Epson, a renowned global brand that is a market leader in multiple product categories in India. We have set ourselves an ambitious mandate of transforming Epson’s digital brand experience by creating stories and platforms that are fun, human and useful. We are excited about the possibilities of blending data, technology and creativity to deliver relevant interactions and transactions that continue to propel Epson’s amazing growth journey in India.”

     

  • Saurabh Das, the new Senior Vice President comes with an experience of 18 years in the field of Marketing Communications

    Langoor expands leadership team

    By A Correspondent

     

    Digital agency Langoor has announced the appointment of Saurabh Das as the Senior Vice President and Annkur Pandey as the Vice President, Digital Marketing of Langoor.

     

    Das comes with an experience of 18 years in the field of Marketing Communications and Business Operations. Pandey has an experience of over 14 years and has been strongly associated with digital dimension of marketing for most of it.

     

    Commenting on the new additions, Venugopal Ganganna, CEO of Langoor, said, “Our growth in the last couple of years has come to a place where we need to keep building our leadership team. Saurabh and Annkur come with extensive background and understanding of marketing. We are optimistic about what they will bring to Langoor.”

  • The agency's mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness

    Krispy Kreme hands over digital mandate to Langoor

    By A Correspondent

     

    Digital marketing agency, Langoor has been assigned the digital mandate for Krispy Kreme (India, South and West Region) – the American global doughnut chain. The account was presented to Langoor following a multi-agency pitch. The agency’s mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness.

     

    The aim is to strengthen Krispy Kreme’s brand positioning in South and West India and accelerate brand consciousness among its target audience in the digital space. Commenting on the account win, Madappa KA, Vice President, Citymax Hotels Pvt Ltd and Business Head, Krispy Kreme India said, “As we plan to increase our brand awareness, it was found necessary to have a agency that can handle the digital advertising needs of our business. After a detailed evaluation process, we decided to award Langoor Digital the creative mandate”.

     

    Elaborating further he states, “The decision was based on the strong point of understanding our business needs, and articulation of a digital communication strategy on the way ahead. Langoor came in with deep consumer insights and a creative edge that is required to address the brand objectives through digital campaigns and more importantly presented a clear ROI based model”.

     

    Commenting on the new win Venugopal Ganganna, Chief Executive Officer, Langoor Digital adds, “We are delighted to win the digital mandate for Krispy Kreme South and West India. The food and beverage space is a super exciting industry and gives numerous opportunities to provide the digital transformation solution.”