MxMIndia

Tag: Langoor Digital

  • Langoor will be responsible for supporting the creative mandate on the brand for external and internal brand communication

    Langoor assigned creative communications mandate for ArisGlobal

    By A Correspondent

     

    Langoor, a full-service digital-first agency,has been selected to support the creative communications mandate for ArisGlobal. Langoor will be responsible for supporting the creative mandate on the brand for external and internal brand communication.

     

    Venugopal Ganganna

    Of the partnership, Venugopal Ganganna, Chief Executive Officer, Langoor Digital said: “We are delighted to win the creative communication mandate for ArisGlobal. Life Sciences is an interesting industry and ArisGlobal is introducing solutions that automate all core functions of the product lifecycle through its Life Sphere platform.  This introduces significant creative and messaging opportunity to support this new market position.”

     

    Added Nicole Gillen, Senior Director Marketing, ArisGlobal: “ArisGlobal’s decision to go with Langoor was based on their understanding our business needs. Langoor came to us with strong creative acumen that is required to address our brand objectives.

     

  • The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food

    Langoor assigned digital mandate for iD Fresh Food

    By A Correspondent

     

    Langoor, a full service digital-first agency, has been assigned the digital mandate for iD Fresh Food, Bengaluru-base start-up that offers a range ready-to-cook products (like idli batter). The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Digital: “We are delighted to win the digital mandate for iD fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in in ‘Fresh, preservative-free’ packaged foods category. The most exciting piece was an opportunity to partner with someone who is disrupting the packaged food market.”

     

    Added Mithun Appaiah, Vice President –Sales, Marketing & NPD at iD Fresh Food: “Digital marketing has changed the marketing mix for FMCG sectors – changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategizing and executing disruptive digital and socials campaigns with them for the brand”

     

    Said Musthafa, Founder and Chief Executive Officer, iD Fresh Food: “In a category like ours it’s imperative we connect with our new age consumers who are digital savy and eliminate the myth associated with packaged foods.  We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this.”

     

     

  • The agency's mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness

    Krispy Kreme hands over digital mandate to Langoor

    By A Correspondent

     

    Digital marketing agency, Langoor has been assigned the digital mandate for Krispy Kreme (India, South and West Region) – the American global doughnut chain. The account was presented to Langoor following a multi-agency pitch. The agency’s mandate would be to provide strategic digital recommendations in order to increase the sales and augment brand awareness.

     

    The aim is to strengthen Krispy Kreme’s brand positioning in South and West India and accelerate brand consciousness among its target audience in the digital space. Commenting on the account win, Madappa KA, Vice President, Citymax Hotels Pvt Ltd and Business Head, Krispy Kreme India said, “As we plan to increase our brand awareness, it was found necessary to have a agency that can handle the digital advertising needs of our business. After a detailed evaluation process, we decided to award Langoor Digital the creative mandate”.

     

    Elaborating further he states, “The decision was based on the strong point of understanding our business needs, and articulation of a digital communication strategy on the way ahead. Langoor came in with deep consumer insights and a creative edge that is required to address the brand objectives through digital campaigns and more importantly presented a clear ROI based model”.

     

    Commenting on the new win Venugopal Ganganna, Chief Executive Officer, Langoor Digital adds, “We are delighted to win the digital mandate for Krispy Kreme South and West India. The food and beverage space is a super exciting industry and gives numerous opportunities to provide the digital transformation solution.”