By A Correspondent
The Advertising Agencies Association of India (AAAI) under the aegis of the AAAI Prowess initiative announced a half-day workshop ‘‘Beyond Logo– How Brands Add Value to Business’’ led by Lulu Raghavan scheduled for October 19 in Mumbai.
The interactive workshop will help participants understand the true value of brands beyond logos, colours and communications. It will equip participants with ready to deploy tools that they can use to add significant value to their clients’ businesses.
Lulu Raghavan is Managing Director of Landor Mumbai and is well-known industry commentator and thought leader.