MxMIndia

Tag: Lambie-Nairn

  • With a target of 3 billion viewers in 5 years, Zee unveils a new corporate identity and its intent to be a dominant global force

    Zee’s new credo: Extraordinary Together

     

    By A Correspondent

     

    It’s all over the frontpages of the mainline dailies.

     

    The Zee group has embarked on an all-new corporate identity, and as a first, it has thanked its peers – Sony Pictures Networks, Sun TV Network, Viacom 18 and Star India – for their support to help achieve their dream. “In the last 25 years, we have broken new grounds, scaled new heights and explored new horizons in media and entertainment. This would not have been possible without the support of our peers, with whom we share a common dream of entertaining the nation. We acknowledge with gratitude their contribution in realising this dream. Here’s to all of us. And to our extraordinary future. Because together, we can make extraordinary happen

     

    The Zee group – the entertainment, digital, news, music, live entertainment, movies – all of them together – now have a new common corporate credo: Extraordinary Together. While it embodies the earlier credo of ‘Vasudeva Kutumbakam’, Sanskrit for ‘The world is one family’, the new corporate philosophy has a firm eye on the achievement of a three billion consumer base. This growth from a 1.3bn audience currently over the next five years would mean that Zee will aggressively spread its tentacles across the globe.

     

    In India too, there are plans to grow the franchise. In broadcast for instance, there will be variants of vanilla GECs, and the spread will be across Southern languages… for instance in Malayalam.

     

    The Zee group had invited the media for a press meet with many of its senior professionals in attendance. Also present were three representatives from films and theatre.

     

    Speaking on Zee’s new corporate brand ideology, Punit Goenka, MD & CEO, ZEEL said: “Our Chairman, Dr. Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, Zee has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

     

    Throwing light on the company’s growth plans, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “With the vision of becoming the world’s leading global content company from the emerging markets, content is our core focus area and our primary objective is to create extraordinary content for all types of audience across different screens and platforms. Digital is a key focus area and we are soon to launch our revolutionary digital platform, Z5 in the next few weeks.”  There was much discussion on Zee’s digital foray and Amit Goenka also informed mediapersons that an all-new digital platform named Zee5 will be unveiled soon.

     

    The new identity has been designed by London-based designer Martin Lambie-Nairn, Creative Director, ML-N. Lambie-Nairn had also designed the Zee group brand identity that’s visible on the channels and all their communication.

     

    Said Lambie-Nairn: “Twenty-five years is celebrating what you’ve achieved and far more importantly, understanding where you are going, rethinking the brand purpose and considering how to address your audiences in the future. Before conceptualising the new brand identity, our first step was to understand this rich legacy of Zee, unravel where the viewer aspirations and expectations are headed, and then arrive at the brand purpose and ideology that is future-ready. This helped us create a truly global brand architecture that would be easy to operate across genres, businesses and countries and more importantly, introduce magic into it. With this vastly diverse bouquet of brands and businesses that Zee owns, it was necessary to have a golden thread that runs through all the businesses – an elegant and monolithic design language that links the organisation together and inspires to create the extraordinary.”

     

     

  • The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit, created by Lambie-Nairn

    KKR announces new marketing campaign

    By A Correspondent

     

    The Kolkata Knight Riders [KKR] on Monday announced the launch of their new marketing campaign, “New Dawn, New Knights.” At the centre of the campaign is the unveiling of a new and refreshed logo. The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit. Created by leading global branding agency, Lambie-Nairn, the new identity is modern, vibrant and unique.

     

    Team owner Shahrukh Khan said: “The new team we put together last year made us proud with its refreshing approach, winning attitude and professionalism they brought to KKR. Add to that our new coach and players this year, I am excited about the upcoming season and our new campaign, New Dawn, New Knights.”

     

    The KKR CEO, Venky Mysore said: “We have been fortunate that the KKR brand has become the leading brand in the IPL. We are working very hard to add value to our sponsors, grow our fan base and build a profitable business. I am confident that our new logo and our new campaign will help us achieve our objectives.”

     

    “The KKR identity had a lot of equity but it was not designed for use across the wide range of platforms that are used today. We wanted to retain the existing heraldic imagery and purple and gold colours, as these features differentiate the team from the competitors and ensure they are instantly recognizable. However, we needed to refine the logo and ensure that it would work across every touch point, from the screen to merchandising” added Sophie Lutman, Creative Director at Lambie ­Nairn.

     

    The new look has been polled out across a wide range of applications, including the team kit, online, social media applications and merchandising.

     

    The Knight Riders represent the city of Kolkata in the Indian Premier League. KKR is one of the most trusted Sports brands in the country. The team is owned by Shahrukh Khan, Juhi Chawla and Jay Mehta and headed by CEO and managing Director, Venky Mysore.

     

    The Knight Riders are led by Gautam Gambhir and the squad includes some of the finest players in international cricket like Jacques Kallis, Brett Lee, Yusuf Pathan and Manoj Tiwary.

     

    For the last thirty years, Lambie-Nairn has been pioneers in the world of branding and identity. They have launched some of the biggest brands in the world, winning awards and redefining genres along the way.