MxMIndia

Tag: Lalit Malhotra

  • TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare

    Panasonic leans on ‘Perfectly Brilliant’ proposition for LED campaign

    By A Correspondent

     

    Panasonic India announced the launch of its latest TVC for LED lights as a part of its ‘Perfectly Brilliant’ advertising campaign. The TVC is in sync with Panasonic’s model as the solutions provider and features the hi-tech range of Panasonic LED lights that ensure uniform arrangement of LEDs and its UV stabilised polycarbonate diffuser that ensures optimum lighting without the blinding glare.

     

    The campaign aims at changing the consumer’s mindset by giving them a hard-hitting reason as to why they should change their lighting base from that of a traditional LED to the all-new Panasonic LED.

     

    “The LED market in India is on a rise and will grow by 30 per cent until 2021.With the evolving lighting needs of customers we are focusing on user-friendly products. We at Panasonic have been robustly working on efficient lighting products that easily merge with the surrounding conditions and in turn produce dynamic lighting characteristics. The new range of Panasonic LED’s have been cohesively designed and engineered on those lines that lasts from 30,000 – 50,000 hours and helps save more than 70% energy. They follow IEC norms and offer lighting that’s reliable and perfectly brilliant.” said Ashok Gangar- Director Sales and Marketing -Anchor by Panasonic

     

    “The TVC was aimed tounderline the latent challenges that consumers face because of the regular LED lights. Our aim was to create a narrative that would not only bring out the fallacious side of regular LEDs but would also communicate the point of difference that makes Panasonic LED lights superior,” stated Lalit Malhotra DGM Advertising- Anchor by Panasonic.

     

    The TVC will be aired across all major news and entertainment channels Pan India for a month.

     

  • An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic

    Anchor appoints DDB MudraMax for Dealers Meet in Australia

    By A Correspondent

     

    Anchor Panasonic has appointed DDB MudraMax as its agency to execute its MICE event ‘Dealers Meet’ in Sydney, Australia on 12th June 2014.

     

    An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic. An event brief was shared with the agencies in April 2014 and was given three weeks to present their thematic, creative and execution plan. After several rounds of rigorous evaluation of all the proposals, DDB MudraMax was chosen as the preferred partner by Anchor Panasonic.

     

    Commenting on the same, Lalit Malhotra, DGM, Anchor by Panasonic said, “We are pleased to appoint DDB MudraMax as our partner for the event. The team has been proactively working alongside us right from the conception stage. They bring with them lots of passion and significant expertise and I’m sure the gala night event will be a grand success.”

     

    Mandeep Malhotra

    Mandeep Malhotra, President, DDB MudraMax, OOH, Experiential and Retail, said, “I’m extremely happy to be partnering with Anchor Panasonic and help team in developing the thematic communication, experience, design, logistics and execution. We love creating unique ideas and experiences for our clients and the team at Anchor Panasonic encouraged us to do so. The team comprising of Aneil Deepak, Alvin Dsouza, Arpan Jain, Siddhika Bhandari, DeepakChaturvedi& Amit Dubey are excited to be working on the brand and look forward to a long term relationship with them.”

     

    This will be the second consecutive international event that DDB MudraMax will be planning and executing for Anchor Panasonic & its dealers.