MxMIndia

Tag: Lalit Beriwala

  • Campaign created by Rediffusion

    Virushka features in Shyam Steel TVC

    By Our Staff

     

    Shyam Steel, the producer and manufacturer of TMT bars, has launched a new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The relationship we share with our closed one at home forms the crux of the strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.”

     

    Added Sreeparna Gupta of Rediffusion: “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

     

  • The TVC has been created by Roadshow Films Private Limited

    Olympic medallists feature in Shyam Steel campaign

    By Our Staff

     

    Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new TVC featuring Olympic medallists Lovlina Borgohain and Manpreet Singh. The new TVC is a continuation of their “Maksad Toh India Ko Banana Hai” campaign. The TVC has been created by Roadshow Films Private Limited and directed by Aritra Sen and Sourya Deb.

     

    Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said: “The campaign narrative embodies the principle of what Shyam Steel stands as a brand. The TVC reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. We at Shyam Steel aim to build the nation by assisting people in building their dreams. Through this campaign we are looking to establish a deeper connect with our target audience.”

     

  • To feature in the brand's print and digital campaigns

    Shyam Steel signs medallist Lovlina & Manpreet as brand ambassadors

    By Our Staff

     

    Shyam Steel, producers and manufacturers of TMT Bars, has appointed Olympic medallists Lovlina Borgohain and Manpreet Singh as its brand ambassadors. As a part of the association, the two will be included in Shyam Steel’s print and digital campaigns pan-India.

     

    Commenting on the association, Lalit Beriwala, Director, Shyam Steel said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”