MxMIndia

Tag: LaLiga

  • To transform sports media scene

    Sports giant LaLiga and transmedia multinational GXR enter joint venture

    By Our Staff

     

    LaLiga, Spain’s top-flight football competition, and Galaxy Racer (GXR), the Dubai-based transmedia multinational, have signed a Letter of Intent paving the way for the formation of a 15-year joint venture which will impact the sport league’s brand presence in the Middle East and North Africa (MENA) region and Indian subcontinent.

     

    GXR, founded in 2019 by Group CEO Paul Roy, is the largest esports, gaming and lifestyle organization in the world with a presence in the MENA region, North America, Southeast Asia, South Asia and Europe.

     

    Said Roy: “The LaLiga brand is powerful, but its potential remains untapped amongst Millennials and GenZ in the MENA region and Indian subcontinent. Our opportunity is to connect with a younger audience in a way that resonates with them. Galaxy Racer has a market reach that will help unlock that potential and elevate LaLiga to an aspirational brand for target audiences in the region.”

     

    Added LaLiga Executive Director Oscar Mayo: “With the market set to enter a new era of growth, this is the right moment to take our business in the region to the next level and attract the next generation of younger sport fans to our competition.”

     

  • MTV India, Voot, Jio will air the tournament for three years

    Viacom18 bags rights for LaLiga

    By Our Staff

     

    Viacom18 Media has bagged rights for Spanish Football League LaLiga exclusively to the Indian subcontinent for the next three years. Enabled and supported by Rise Worldwide, LaLiga will air exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot and Jio platforms. The 2021 event kicks off on August 13.

     

    Speaking about LaLiga on MTV, Anshul Ailawadi, Business Head – Youth, Music and English Entertainment said, “We at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular, is a cultural phenomenon all over the World. When the folks from RISE Worldwide introduced us to LaLiga team, we realised that this was a partnership waiting to happen – the vision was common, the vibes were good, and we quickly put pen to paper.”

     

    On the association with Viacom18, Oscar Mayo, Executive Director, LaLiga said: “We are excited to partner with Viacom18 (MTV India) and further bolster the LaLiga fandom to an ever-growing football fan base in India. Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.”