MxMIndia

Tag: Lactalis

  • The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am

    Zenith wins global media business for Lactalis

    By A Correspondent

     

    Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis. Zenith has been appointed as the agency partner, commanding 75 per cent of Lactalis’ markets. The win sees Zenith retain all its existing markets in EMEA, APAC and Lat Am and take on 11 new ones, including Canada, UK and USA.

     

    As its agency partner, Zenith will have lead media communications responsibility, with global coordination run from Zenith’s HQ in London. Zenith will now work with Lactalis both centrally and locally to deliver against the company’s growth targets.

     

    Said Vittorio Bonori, Global Brand President, Zenith: “We are absolutely delighted to become Lactalis’ Master Agency Partner. This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency.”

     

     

  • Zenith will now handle the media duties of French dairy giant Lactalis in 26 countries including India

    Zenith says cheese to Lactalis

    By A Correspondent

     

    As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis.

     

    Zenith now handles the business in 26 countries, which includes India. Lactailis is better known as the world’s largest cheese company and is into assorted dairy products including milk.

     

    Tanmay Mohanty

    Said Tanmay Mohanty, Group CEO, Zenith India: “We are pleased to have won the business of Lactalis, a renowned global name in dairy products. The company shares our values, ambition and drive. Lactalis has a long-term vision for the Indian market; it stands for quality products and we would love to partner with them in building this category and market leadership. Our newly launched ROI+ proposition with advanced communications models and sharper focus on analytics, tech, data and consumer insights will take Lactalis even further in a high growth Indian dairy market. This win adds tempo to a great year where we have won significant businesses and consolidated operations.”