MxMIndia

Tag: L & K Saatchi & Saatchi

  • Top 100 highest scorers get free shopping

    Big Bazaar unveils mobile game to promote ‘SabseSaste 5 Din’

    By A Correspondent

     

    Big Bazaar has created a mobile game to promote its property, ‘Big Bazaar SabseSaste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – SabseSaste 5 Din’ game will offer consumers to win shopping vouchers worth up to Rs 1 crore.

     

    Said Pawan Sarda, ‎Group Head- Digital – ‎Future Group: “With Deal Skyfall – SabseSaste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”

     

    Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said: “Deal Skyfall – SabseSaste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”

     

     

  • The new logo imbibes the cultural values of intensity and inclusiveness which have helped it to develop market and consumer solutions

    Happiness of its patrons is what matters for Pepperfry.com as it unveils new identity

    By A Correspondent

     

    Pepperfry.com has unveiled a new visual identity designed by its creative agency L & K Saatchi & Saatchi. Pepperfry will promote the new brand identity to reach millions of current and potential Pepperfry consumers through a multi-pronged social and digital strategy.

     

    Speaking about the new identity, Kashyap Vadapalli, CMO, Pepperfry, said:“We believe the time is right to infuse freshness into our brand and make our identity reflect our values and ethos. Today, we are the most recognised furniture brand in the country, this has been achieved through a relentless focus on delivering happiness to our consumers. We are confident that this promise will be further strengthened through our brand identity change. It is a representation of who we have become today and how we are well on our path to further dominate the furniture and home segment.”

  • During the buying phase, Tata Value Homes empowered the country and instilled a strong sense of pride and confidence through their key message

    Tata Value Homes and Saatchi & Saatchi unveils latest digital initiative

    By A Correspondent

     

    Tata Value Homes in association with Digital L& K | Saatchi & Saatchi have unveiled another interesting project. They have managed to get the nation to go on a home-owning spree instead of merely getting them to buy homes online.

     

    Tata Value Homes was offering consumers 2BHKs by paying just Rs. 6.9 Lakhs, and they could pay the remaining amount when they move in or after 2 years (whichever is earlier).  Apart from the exceptional pricing, what made this proposition so unique was that prospective buyers could book a home online at just Rs. 30,000 during the offer period, 12th – 14th July.

     

    While the offer was lucrative in itself, it needed strong insight to become a nation-wide phenomenon. Digital L&K | Saatchi & Saatchi peeked into the consumer’s pain points and zeroed in on the one question they had on their minds – “When will it be my time to own a home?”

     

    They created a series of teaser videos that illustrated this problem. These slice of life moments reflected the angst of every Indian home-buyer and acted as the perfect trigger for Tata Value Homes’ proposition, and ended by comforting them that it was now finally their #TimeToOwn.

     

    Commenting on this digital campaign, Anil K Nair, CEO & Managing Partner,  Digital Law & K | Saatchi & Saatchi, said, “These questions aren’t just made up for a campaign. At some point or the other, you and I end up pondering on this inevitable question. Emerging from real life examples, like every Tata Value Homes campaign, even this one is driven by customers. And the numbers back it.”

     

    During the buying phase, Tata Value Homes empowered the country and instilled a strong sense of pride and confidence through their key message: “Aapka apna ghar, aaj se, abhi se”, making it one of their most successful campaigns ever.

     

    Further commenting on the campaign, Charles Victor, National Creative Director, Digital Law & Kenneth | Saatchi & Saatchi, said, “Sometimes advertising just needs to be real and address a sore point in consumers’ lives. All we really needed to tell them was that we understand what they’re going through and we have something that’s going to take care of this growing worry.”

     

    Speaking about the digital film, Pawan Sarda, Marketing Head, Tata Value Homes said, “The team has always gone back to its customers and created value propositions which drive demand. Digital has been our source to not only recruit NRIs and Tier 2 among others but also to sell homes online. With the company’s endeavour to empower every Indian to own a home, Tata Value Homes along with Digital Law & Kenneth | Saatchi & Saatchi and media agency FCB Ulka ideated and conceptualized a PAN India campaign ‘National Home Owning Day’ an unparalled offering that will fulfil one of the most revered dreams of many Indians to own their home. We would love to continue and create many such value driven campaigns in future with Digital Law & Kenneth | Saatchi & Saatchi.”

     

  • Vivek comes with a 15 year testimony of working with global marketing communications companies

    Vivek Rao joins L&K Saatchi & Saatchi as CCO – North

    By A Correspondent

     

    L&K Saatchi & Saatchi announced the appointment of Vivek Rao as Chief Creative Officer – North. Vivek comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.

     

    Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, “Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition.”

     

    Over the years Vivek has worked with eminent agency networks like McCann Erickson, Leo Burnett, Contract Advertising, Publicis Ambience & Havas Worldwide, where he has worked on brands like Sony SIX, Tide Detergent, Pears, Band-Aid, Vicks, Heinz Tomato Ketchup, Citibank, BPCL, Strepsils, HDFC Life Insurance, Balsara, Bajaj Electricals, Reliance Communications, Vaseline and many others.

     

  • The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC

    Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi

    By A Correspondent

     

    Thomas Cook has assigned its India mandate to L&K Saatchi & Saatchi India following a multi-agency pitch. The agency’s Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC.

     

    Thomas Cook was founded in London and has a wide global presence today. Thomas Cook (India) Ltd. is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

     

    Abraham Alapatt

    Abraham Alapat, Chief Innovation Officer and Marketing Head, said, “We at Thomas Cook are delighted to announce L&K Saatchi & Saatchi as our new creative agency partner. As India’s leading integrated travel services provider and the most respected brand in travel – we at Thomas Cook (India) Ltd., have embarked on an ambitious programme of total transformation – of existing businesses as well as pioneering some very exciting innovative new ventures. And as part of this larger exercise, we identified (post evaluating several creative agencies as part of a pitch process) L&K as the kind of young, open, proactive and nimble agency partner we need.”

     

    L & K Saatchi & Saatchi will look to support Thomas Cook in its ambitious plans for the coming years in reshaping the way travel is being sold.