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Tag: Kyoorius Design Awards

  • Though none of the 400-plus entries were found worthy of a Black Elephant + KDY2019 report

    Open Strategy maxes at Kyoorius Design Awards…

     

    By A Correspondent

     

    As the fourteenth edition of Kyoorius Designyatra drew to a close, the fraternity gathered to applaud and recognise the best design work of the year.

     

    Over 20 Blue Elephants were awarded this year for outstanding and innovative work in design and visual communication. Apart from these, Kyoorius also awarded upcoming creative stars with the Kyoorius Young Blood Awards that showcase and encourage young professionals to ideate and innovate in creative and design fields.

     

    At the Kyoorius Design Awards, Open Strategy & Design won four Blue Elephants for work spanning 14 disciplines. Ananya Khaitan and Ogilvy won three Blue Elephants each, while several designers, studios, agencies and companies took home Blue Elephants including Ather Energy, Itu Chaudhuri Design, Studio Lotus, Kahani, Cracker & Rush, Famous Innovations, Shaze Luxury Retail, Jaipur Rugs, and more.

     

    The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely: – an original and inspiring idea – well-executed – relevant to its context Kyoorius received over 400 entries for Kyoorius Design Awards, out of which 69 were InBook winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.

     

    Accoridng to a communique, the jury decided not to award any Black Elephant, or Best Of Show this year.

     

    Meanwhile, Four Red Elephants were awarded to young professionals for work that was an answer to real briefs. These briefs were provided by Dailyhunt, who tasked the Young Bloods to create a new identity for the brand; YONO by SBI, who tasked the Young Bloods to create marketing communication that helps change the perception of the BFSI app; Nestaway and Lopez Design, who tasked the Young Bloods with a game design challenge that would help their ‘Nestie’ community bond; and Hindustan Unilever’s Fair & Lovely, that asked the Young Bloods to help put plastic back in its place.

     

    The Red Elephant winners receive a trip to the 2020 London Design Festival. All the winners and the in-book nominees also get an opportunity to have their work published in the Kyoorius Awards Annual. The Kyoorius Young Blood Awards received over 400 entries this year, with 26 entries winning an In-Book nomination across the five briefs. These entries will be featured in the Kyoorius Awards Annual. The Kyoorius Design Awards and the Kyoorius Young Blood Awards aim to honour good design, designers and design oriented companies in India. The Kyoorius Design Awards are brought to you in association with The One Club of Creativity, organisers of the ADC Awards, with a common aim – to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

     

    Meanwhile, at the Kyoorius Designyatra, the event was kicked off architect and Founding Partner of Space & X, Nikoline Dyrup Carlsen who introduced the delegates at #KDY to concepts and ideas such as “Dumbfidance” and “Disruplomacy”. The highlight of the day were sessions by the legendary David Carson and American illustrator and muralist Timothy Goodman. Carson closed the first day of with a retrospective of his impressive career. Carson’s boundary-breaking typography in the 1990s, in Ray Gun magazine and other pop-cult books, broke the traditional sensibilities of what type on print demanded from a reader, and left the 1,050+ delegates inspired with his journey. Goodman’s session left the audience spellbound as he narrated his journey and perspectives. Interactive designer Kelli Anderson explored how design can harness invisible forces in the world. Kelli wowed the delegates with several examples of contrarian thought. The first day of Kyoorius Designyatra 2019 also saw Indian designer Ayaz Basrai, who took the delegates through the various works and ideas from his design studio, The Busride.

     

    Then there was filmmaker Anna Ginsburg’s session on celebrating individual beauty and sexuality, iconic and influential graphic designer Paul Sahre’s talk about his career, and his design process, on Day 2. Sustainability was a key theme in KDY2019 though talks by award-winning inventory and solar designer Marjan van Aubel, artist and designer Ada Sokol, Indian furniture designer Aakriti Kumar (Differniture) and more. Talks on design craft by illustrator James Jirat Patradoon, graphic artist, print maker and designer Anthony Burrill, and designer, technologist and innovator Orlando Mathias gave delegates insights and inspiration to help improve their skills and sensibilities.

     

    Young stalwarts such as the 18-year-old tech innovator Madhav Lavakare and 24-year-old typographer and graphic designer Stefan Hürlemann presenting their contrarian work.

     

  • The awards honoured and celebrated the most outstanding and innovative work in design and visual communication

    TBWA\ India and Ather energy win Black Elephants at Kyoorius Design Awards

    By A Correspondent

     

    Kyoorius Designyatra 2018 successfully concluded with the announcements of the Kyoorius Design Awards 2018 in Goa on Sunday.

     

    With two Black Elephants and 30 Blue Elephants this year, the Kyoorius Design Awards honoured and celebrated the most outstanding and innovative work in design and visual communication.

     

    The Black Elephant is awarded to work that’s truly exemplary across all disciplines. This year, TBWA\ India and Ather Energy won the elusive Black Elephant for the “Blink To Speak” and “The Ather 450” projects respectively.

     

    As many as 30 Blue Elephants were awarded, with Open Strategy & Design and Ananya Khaitan winning four Blue Elephants each for work spanning the 13 disciplines. Ather Energy and TBWA\ India won three Blue Elephants each in addition to the Black Elephant. The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely: an original and inspiring idea; well-executed; and relevant to its context.

     

     

  • Karen Welman will be the foreman of the jury

    Kyoorius unveils jury for 2017 Design Awards

    By A Correspondent

     

    Kyoorius has announced its jury for the fifth edition of the Kyoorius Design Awards. The jury sessions will take place on September 15 and 16, 2017 at the Ecole Intuit Lab in Mumbai. All design work commercially released between January 1, 2016 and March 31, 2017 are eligible to be entered.

     

    The jury will be chaired by award winning graphic designer and founding creative partner at Pearlfisher (London), Karen Welman along with some of the leading names in the advertising and design space: Leanne Kitchen, Designer – Johnson Banks; Darshan Gandhi, Head Design – Godrej Consumer Products Limited; Scott Lambert, Design Director – The Partners | Founder – The Typefaces; Ambrish Arora, Founding Principal – Studio Lotus; Jay Dutta, SVP of UX Design – MMYT | Advisor – SAIF Partners; Neha Tulsia, Founder & Creative Director – NH1 Design.

     

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “These awards are an initiative to acknowledge and reward the true talent in the field of creativity, innovation and design. It’s an honour to have such highly acclaimed jury on board this year. Our jury members represent the best talent in the industry, across a range of creative disciplines to recognize exceptional work in the design industry.”

     

    The Kyoorius Design Awards night will be the culmination of Kyoorius Designyatra and will be held on October 14, 2017 in Goa.

     

  • Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively

    Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

    By A Correspondent

     

    Two Black Elephants and 22 Blue Elephants were awarded for outstanding work in design and visual communication at the Kyoorius Design Awards on Saturday in Jaipur. Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Kyoorius also awarded some of the future creative stars with the Kyoorius Young Blood Awards encourages young Indian talent in the visual communication space.

     

    Black Elephants are reserved for the work that is the best amongst the best, work that involves high risk and high dedication and that has a long time impact on the industry. Kyoorius received a total of 468 entries this year for the Kyoorius Design Awards out of which 43 were the In-Book winners.

     

    The Kyoorius Young Blood Awards received a total of 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners.

     

    The awards were a culmination of the three-day event on creativity and design that sparked fresh and new ideas among the attendees.  The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius: “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry”.

     

    Speaking about the awards he added, “The Kyoorius Design Awards have fast become something of an aspiration for a lot of people within the industry and we see first-hand proof in the kind of entries we have received. The young talent within the industry has also become more innovative in terms of their campaigns, creativity and innovation and some of the ideas surpass even our expectations.”

  • A quick chat with Gabor Schreier, Exec CD at Saffron, who was jury head of the Kyoorius Design Awards (text + video)

    Design is crucial to reach consumers: Gabor Schreier, Jury Foreman, Kyoorius Design Awards (Text+Video)

     

    On the last day of the Kyoorius Designyatra 2016, the D&AD-backed Kyoorius Design Awards will be presented. The jury sessions took place from September 2 to 4 in Mumbai’s Ecole Intuit Lab. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, chaired the jury as Jury Foreman. Anuka Roy and Santosh Jangid India caught up with Schreier for a quick chat about the awards this year

     

    The judging process of Kyoorius Design Awards:

    The judging process works according to the criterion established by D &AD and Kyoorius Awards. We go through the whole work from the beginning according to the different categories submitted. First, we screen everything and how they look like and how they work, this becomes the part of the first selection process. We then go through it and look what goes in to the book; this is for the Baby Elephant. After that we discuss the Blue Elephant, what is good to go the second round. Obviously, after that what is the best of show for the big award- the Black Elephant.

     

    Trends spotted this year:

    Many different things and categories from logo design to environmental work, so it is a little bit difficult because some pieces you have physically in front of you and other pieces  you just have to trust what you see and what gets submitted, whether it is a video or image and you have to trust. Every year is different and I have been judging this a couple of years ago and you can see global trends get repeated and also in India you got a strong cultural component, you have a lot of projects that have social component.  I would say, graphic design in general is very much sort of global trends getting repeated and things that you have seen before. Some things are there that stand out and emerge. They are excellent design and obviously some basic things that we have seen before, it is sort of representation of what is going on in the country right now.

     

    Importance of design from the marketing and branding perspective:

    Design is the most importance thing. Design is what gives the strategy, if there is one, a body. If the strategy is a structure, the design is the body. So the body needs to be the thing that makes me want to interact with the product, the interface, the design, that company, with whatever we are talking over here. Design is absolutely crucial in order to be able to get an idea across in the most efficient and compelling way to attract consumers, audiences and attract attention of the targets that has been set for that product.

     

    Does design get the importance it deserves?

    No, obviously not, because now everyone is a designer. We have trends going on where people do outsourcing; they crowdsource logos and design. Design has become a sort of a task for everyone. Everyone has an opinion about designing which is somehow true because we are exposed to design every day. But there is very much a sort of inflation going on about design as well. So, here we are exposed to a lot of mediocre communication and this has been lowering our expectations.  We are now satisfied with almost anything.  It is really difficult because there are so many good designers and design conscious companies out there. There are so many people who are really in to valuing design and making aneffort that design becomes a part of the company’s culture. But it is a difficult task, especially if you have no clear design education. If design education is not good enough, you have obviously, the culture would not sort of react on design the way it should.

     

    India’s position in the world of design:

    If you compare the design, the branding sector in India with other countries, obviously, in my opinion India has great internationally performing companies that are out there that people know. Products that are used worldwide and I think still there is these companies have a long way to go until the design culture becomes more important to them. I think everyone knows about that because we have so many examples out there that people always mention the same examples. The good examples have been able to become good examples because through years and years of investment they have got where they are today. And, I think in India there is a big difference between the way people look at design, it is sometimes a decoration but it needs to fulfill a function and has to have a strong reason to be. Sometimes it is just a bit difficult to separate these two things and leave decoration with decoration and make a design which becomes a vehicle to give value to a product or an idea.

     

    Advice to participants:

    First of all it needs to be outstanding work and it needs to be good. It needs to withstand the competition; it needs to be well-explained, which is super important. We have seen lots of work that could have been much better but it was not properly explained. If you look at the board or a video, you need to cut through the unnecessary things and get immediately to the point. What was the idea, how did you get the idea across and how does it react to me. I think less is more and make sure that whatever you submit, it really capsulate the essence of the project and it makes the best aspect of the project come through in a very sort of a reduced way, it is absolutely crucial because you do not have time to go through everything in detail, you need to concentrate.

     

  • Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury

    Jury for Kyoorius Design Awards unveiled

    By A Correspondent

     

    Kyoorius unveiled its jury for the fourth edition of the D&AD-backed Kyoorius Design Awards. The jury sessions will take place from September 2 to 4, 2016 at the Ecole Intuit Lab Mumbai. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants, will chair the jury at the Kyoorius Design Awards this year. The Kyoorius Design Awards honours outstanding creative work in the Indian visual communications sphere.

     

    A total of 468 entries across all categories were received this year, from design studios, advertising agencies, freelance designers, brand consultancies and corporate from across India. The jury this year comprises Tnop Wangsillapakun, Founder & Design Director, TNOP Design, Prasanna Sankhe, Co-Founder and Creative Head, Hyphen,  SaritaSundar, Founder, Hanno, Kurnal Rawat, Creative Director, Landor, Katherina Tudball, Design Director, The Partners and Ayaz Basrai, Co-Founder, The Busride Design Studio

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “With our latest edition of Kyoorius Design Awards, we are delighted with the quality and range of entries received. The jury – a mix of international and Indian experts – will have some tough choices to make over the next few days. Kyoorius has an open jury policy and people from the media and industry are allowed to attend these sessions to interact with the jury and be inspired by the exceptional entries received this year”.

     

    The Kyoorius Design Awards night will be held on October 01, 2016, the last day of the Kyoorius  Designyatra which has moved its venue from Grand Hyatt in Goa to the Fairmont Hotel inJaipur.

     

  • Continuing the trend from last year, we're hosting the jury session at GD Goenka University School of Design

    Kyoorius unveils its jury for the 2015 Design Awards jury sessions

    By A Correspondent

     

    Kyoorius has unveiled its jury for the third edition of the Kyoorius Design Awards. The jury sessions will take place from August 6 – 8, 2015 at the GD Goenka University in Gurgaon.

     

    This year, the Kyoorius Design Awards received a total of 488 entries across all categories, from independent studios, freelance designers, brand consultancies and agencies all over India, including Alok Nanda and Company, Codesign, Umbrella Design, NH1 Design, Locopopo, Kahani Designworks, RocketscienceLab, FITCH, DDB Mudra, JWT, Ogilvy, Star TV, and many more.

     

    The Kyoorius Design awards offer a diverse range of categories that recognize both comprehensive design projects as well as individual components. A specialist jury – selected together with D&AD and composed of the top creatives from across the world – will judge all submitted entries according to the Kyoorius and D&AD awards criteria. The jury members will gather to review, discuss and elect the best of the best over three intensive days. All the voting is done in private and never by a show of hands.

     

    2015 Kyoorius Design Awards Jury:

    Jury Foreman: Mark Bonner – Founder/Co-Creative Director, GBH and President, D&AD

    Emilia Bergmans – Founder, The Brewhouse

    Gigi Lee – Executive Creative Director, Y&R Malaysia

    Joshua Breidenbach – Founding Partner / Creative Director, Rice Creative

    Rajesh Dahiya – Founding Director, Creative Lead, Designer, Codesign

    Tim Greenhalgh – Chairman and Chief Creative Officer, FITCH

    Shanoo Bhatia – Founder Director, Eureka Moment Design Company, Chairperson, National Design Committee – ASSOCHAM ’10-’11 and President, Mumbai Chapter – Association of Designers of India

     

    Additionally, in their continued effort towards providing a truly neutral and ethical platform, the jury sessions will remain open for professionals, media and the community on the 6th and the 7th of August, along with three jury tours conducted per day.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder CEO of Kyoorius said, “With the third edition of the Kyoorius Design Awards, we’re thrilled with the response as well as the range and quality of work submitted. The dynamic mix of international and Indian jury members balance global standards with local context and I’m sure they will have some tough decisions to make next week.

     

    Continuing the trend from last year, we’re hosting the jury session at GD Goenka University School of Design, so that our young, creative minds-in-the-making can be inspired by the best creative work produced in the country, and interact with our esteemed jury members.”

     

  • There were two Black Elephants and 27 Blue Elephants present at the D&AD-governed Kyoorius Design Awards

    Ogilvy, Bombay Duck Designs win top accolades at #KDY14

     

    By Sandeep Puraname

     

    It wasn’t like any other award night. Around a thousand-odd creative and allied industry professionals were in attendance at the D&AD-backed 2014 Kyoorius Design Awards in Goa.

     

    In the signature Kyoorius style of a larger-than-life format, the audience was treated to a 1970s theme party.  A total of 680 entries were submitted across nine categories – Branding and Identity, Communication Design, Book Design, Editorial Design, Design for Space, Design for Packaging, Writing for Design, Design Craft and Design for Good. The 72 In-book winners were also nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants and two Black Elephants. Student awards were also presented to meritorious submissions.

     

    Two Black Elephants were awarded to outstanding work that cut across categories, both in terms of concept and execution. Bombay Duck Designs was awarded a Black Elephant for Blued Book in the Design for Books category while Ogilvy & Mather was awarded a Black Elephant for :{to:) CleftToSmile, created for Operation Smile India in the Branding and Identity category.

     

    The 27 Blue Elephant winners included work by (in no specific order): Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1 Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey Worldwide, Publicis India, Creativeland Asia, TBWA India.

     

    While the awards are named Kyoorius, the entry and judging procedure is governed by D&AD, a London-based premier creative body. A mix of international and Indian jurors participated in a three-day judging session held in Pune in June 2014.

     

    Click on the Tables to view larger

     

     

     

  • A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards

    D&AD-backed Kyoorius Design awards jury session starts in Pune

    By A Correspondent

     

    All roads from Pune lead to the temple town of Pandharpur with the procession of the devout Warkaris. But for the design community in the country, all roads lead to the DSK International Centre off Solapur Road where the judging for the Kyoorius Design Awards is happening. Being held in association with D&AD for the second consecutive year, the jury session of India’s largest design awards starts today. (*See Disclosure)

     

    As many as 468 entries are being judged across nine categories, ranging from Branding & Identity, Design for Communication, Packaging, Space, Books to Writing and Editorial. The tally is up 37% from last year. With this the total creative awards entry count at Kyoorius Awards aggregate 1456 across advertising, digital and design in 2014.
    The Kyoorius Design Awards offer a diverse range of categories that recognize both comprehensive design projects as well as individual components. To this end, the Design Craft jury is dedicated to illustration, typography, graphic design and photography.

     

    A mix of the top international, regional, and Indian creative minds have been invited to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

     

    The Kyoorius Design Awards jury includes three international and three Indian design gurus. These being: Jury Foreman Michael Johnson – Creative Director & Principal, Johnson Banks, Brendan Mccormick – Creative Director, Fitch, Felix Ng – Creative Director, Anonymous among the international members and Alok Nanda – Founder & CEO, Alok Nanda & Company, Anthony Lopez – CEO & Principal, Lopez Design and Ram Sinam – Co-Founder, Trapeze as the Indian members.

     

    All jury members are gathered at the DSK International Campus in Pune which offers professional courses in animation, game design and industrial design. All voting is private, never by a show of hands. The last day of judging – June 25 – will be open to the media and professionals and students. Visitors will have the opportunity to view the best in Indian design, understand the judging process and watch jury members debate entries.

     

    Rajesh Kejriwal

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Design is at the root of creativity. Over the last 5 years we have seen the role of design change in India – from being a non-essential to a critical tool for business development and growth. We’ve seen significant growth in participation both at the awards and at Designyatra not only from designer and studios but from clients themselves.”

     

    Winners of Blue and Black Elephants will be awarded at Kyoorius Designyatra 2014, the annual creativity and innovation conference held in Goa from September 11 to 13, 2014. In-book winners, also considered nominees for Blue Elephants, will be announced in August. Alongside winners, nominees will be featured in the Kyoorius Design Awards Annual, an annual publication that is distributed to over 5000 corporates in India.

     

    Funds raised from the Kyoorius Awards are funneled back to stimulate the Indian creative industry through programmes such as FYIdays, noted a communiqué, adding: In conjunction with the jury sessions, Kyoorius will host a FYIday with branding guru Michael Johnson on 24th June in Pune at Sumant Moolgaokar Auditorium, and on 26th June in Mumbai at ISDI Parsons Mumbai.

     

    For more information about the Kyoorius Design Awards, visit awards.kyoorius.com

    To learn more about Kyoorius FYIdays, visit kyoorius.com/fyiday

     

    *Disclosure: MxMIndia is a Media Partner of the Kyoorius Design Awards and Designyatra