Kyoorius has announced the twelfth edition of the Kyoorius Creative Awards and is going to be presented by Zee. Notes a communique: “The directive for 2024, is to galvanize the community to GiveBack to the industry that has given them so much. To kickstart the initiative, Kyoorius GivesBack, for every entry that does not make it into the first list (that is, beyond the first round of judging), Kyoorius will pay back 50% of the entry fee to the entrant.
“A deep dive into the global awards ecosystem revealed that over 75% of all entries in any award show go unrewarded or are literally, rejected in the first round of judging itself.”
Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Beyond recognising excellence, Kyoorius also stands to recognise obstacles,” adding: “Addressing the pain points of our entrants and the award ecosystem has always been our mission.”
Added Punit Goenka, MD and CEO, Zee: “We’re proud to continue our support for the Kyoorius Creative Awards and its newly launched ‘GiveBack’ initiative, building upon our longstanding commitment to fostering creativity and supporting the advertising fraternity.”
The deadline for entries to the Kyoorius Creative Awards 2024 is April 19, 2024.
Details at: kca.kyoorius.com.