By A Correspondent
The Kyoorius Creative Awards jury session ended on May 7 but the ‘curiosity’ about some of the winners was cleared on May 17. Kyoorius, in association with D&AD(Design and Art Direction) has announced the in-book winners for the Kyoorius Creative Awards 2016. Out of 1863 entries submitted, 164 entries have been announced as in-book nominations that qualify for the Baby Elephant and the Blue and Black Elephants are selected from these nominations.
The winners of the Blue and Black Elephants will be announced on the awards night which will be held on June 3. This year will be the third edition of the Kyoorius Creative Awards, which recognises talents from the advertising and digital industry, and this year they have introduced the media category as well. Kyoorius rewards all great work in the Indian visual communications sphere and hence does not have Gold, Silver & Bronze tier system – every great work will win a Blue Elephant and the Black Elephant goes to that outstanding work that has made a mark among the rest. The jury can decide to award multiple Blue Elephants in any category, and none in another based if entrees are not up to the mark.
The full list of Advertising Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#advertising
The complete list of Digital Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#digital
The complete list of Media Awards In Book Winners can be found at: http://awards.kyoorius.com/2016/creative/in-book-winners#media
Apart from agencies such as Ogilvy & Mather, DDB Mundra and others, this year has seen entries from corporates like Hindustan Uniliver, DainikBhaskar, Club FM to name a few. The Jury foremen of the three categories were: R Balki, Group Chairman, MullenLoweLintas Group (for Advertising awards), Ralph Barnett, National Creative Director, SapientNitro (for Digital awards) and Mike Florence, Head of Planning, PHD Media (for Media awards).
The awards even will be held on Friday, June 3 at The Dome (SVP Stadium, NSCI).