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Tag: Kyoorius Awards 2016

  • Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc

    4th edition of Kyoorius Design Awards 2016 announced

    By A Correspondent

     

    The fourth edition of the Kyoorius Design Awards, held in association with D&AD, has been declared open for entries from Monday 27th June 2016. Kyoorius has called for entries from across India across a total of 10 categories and 56 sub-categories.

     

    The fourth edition of the Kyoorius Design Awards, brings to fore the brightest talents and best works in the field of design. Across multiple categories, the Awards cover the world of design from branding, editorial, product, and spacial design to writing for design. Not only do they celebrate design, but every year the Awards dig out undiscovered gems, new studios and designers – talent just waiting to be recognised.

     

    The awards can be entered by any company or individual – it’s not restricted to design studios or advertising agencies. Kyoorius will promote the awards across corporate, Design Houses, Event companies, Brand Consultants etc.

     

    The awards will open for entry on 27th June 2016 and close on 29th July 2016. Submission of physical entries for the awards will then remain open for a week.

     

    Kyoorius, for the first time ever, introduced the concept of Open Jury – the jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries.

     

    The Jury session will be held from 2nd September to 4th September May in Mumbai at Ecole Intuit Lab.

     

    In coordination with D&AD, the jury will be a mix of International (West and East) and local jurors. Like every year, the awards will uphold the zero-tolerance policy for scam ads. Gabor Schreier, Executive Creative Director, Saffron Brand Consultants will head the jury.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder & CEO of Kyoorius, commented, “Awards are primarily to inspire and motivate the industry achievers. At Kyoorius Design Awards, the name does not matter – merit does. We know that designers are a terribly undervalued kind; and we are out to prove them all wrong. Because we love you more. I am also happy with the response that we have always got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work in the last year and hence I am expecting a lot more participation of more agencies.”

     

    The Kyoorius Design Awards show will be held on Saturday October 1 2016 at Designyatra held this year at Fairmont Hotel, Jaipur. The awards show will be attended by well over 1250 professionals. The Kyoorius Creative Awards are presented by ZEE TV.

     

  • Ogilvy & Mather maxed the tally at the Kyoorius Creative Awards as also winning a Black Elephant along with Early Man Films for Publicis’ Khali ad

    Khali rules at Kyoorius

     

    By Anuka Roy

     

    As any advertising veteran will tell you, there are always a lot of elephants in the room at awards shows. At the Kyoorius Awards 2016, there were only two: a Blue Elephant and a Black Elephant. The pachyderms are actually the top prizes at the Kyoorius Awards which, in their third year, are again being hosted in association with D&AD.

     

    But the main event at this year’s edition of Kyoorius (its third), was watching Ogilvy & Mather and BBDO grab top honours across categories. While Ogilvy won 17 Elephants, including the coveted Black Elephant, the topmost honour, BBDO racked up an impressive tally of 13 Blue Elephants.

     

    Two Black Elephants were awarded for groundbreaking work in a category that intended to create new conversations with its audience, or have a transformational impact on the industry. While Ogilvy & Mather won it for their creative, Beauty Tips by Reshma, Early Man Films won it for their Ambuja Cement ad that featured plus-sized wrestler Khali. Indeed, the Khali ad was much-talked-about that evening, as Bobby Pawar, Managing Director and Chief Creative Officer of Publicis Worldwide, which created the ad, also acknowledged. “It is one of the most talked about works and I am very proud of it,” Pawar later said. “At it’s most basic level it is a human story of a man who is born too big and strong for this world, and added to that is the element of humour of watching (Khali) him crash into and break things.”  The Khali ad had also won the biggest prize at the Goafest Abby in April.

     

    The Reshma ad, too, clearly touched a chord with people. As Piyush Pandey, Executive Chairman and Creative Director of Ogilvy and Mather India and South Asia, said: “I think the main reason is Reshma’s bravery. I salute her bravery — and my team’s way of thinking about it and working closely with Reshma. It is a very sensitive way of handling, and hats off to each one of them for collaborating for a cause.”

     

    This year’s Kyoorius, held at Mumbai’s NSCI Indoor Stadium, had some firsts. To begin with, there were three categories of awards — Advertising, Media and Digital – which reflect the reality of today. And, as the organisers said, there was at least a 30 per cent increase in the number of entries. A total of 1,863 entries were submitted this year, and each category was judged by its own jury, headed by chairmen/foremen Ralph Barnett, National Creative Director, SapientNitro (for digital), R Balki, Group Chairman, MullenLowe Lintas (for advertising) and Mike Florence, Head of Planning, PHD Media (for media). Some 164 entries were shortlisted as winners of the Baby Elephant (in-book winners), of which 69 were awarded the Blue Elephant, across the advertising, digital and media categories, and two were awarded the exclusive Black Elephant. Other winners included DDB Mudra, The Glitch, Dentsu India, River Advertising, SapientNitro, AIB Vigyapanti, Happy Creative and others.

     

    The awards event was attended by more than 1,500 professionals, including CEOs, marketing directors, brand managers, creative and media gurus from the advertising, digital and media industries across the country. Hosts Lekha Washington and Colvyn Harris kicked off the evening by taking a friendly jibe at AIB comic Tanmay Bhat, whose recent Snapchat video had stirred a controversy. Harris, former JWT South Asia CEO, making his debut as an emcee: said “I have to do something new every year, I was asked by them and I said why not. I really enjoyed myself.”

     

    For advertising and media folk, no evening is complete – not even an awards one – is complete without some high-octane revelry. Addikt, which was in charge of ‘setting the mood’, had put up 180-degree LED screens to go with house beats and psychedelic displays. “What we try to do here is to create celebration instead of ceremony. It should be fun, wild and loud. That is why we switch on the big LEDs, add bright colours and loud music,” said Barry Schwarz, Creative Director of Addikt. When the advertising and media industry parties it up, nothing can be considered OTT.  Hmmm.

     

    First appeared in dna of brands dated June 6, 2016