MxMIndia

Tag: Kurlon

  • Executed by Ogilvy

    Kurlon unveils fresh identity

    Kurlon, the mattress brand, has refreshed its identity with a new logo and the tagline ‘Life Banegi Hula Hula’. This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Said Nilesh Mazumdar, CEO SheelaFoam Ltd.: “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep, Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights.”

    Added Piyush Pandey, Chief Advisor, Ogilvy India: “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.”

  • FCB Ulka will service the brand from the Bangalore office

    FCB Ulka awarded creative mandate for Kurl-on

    By A Correpondent

     

    FCB Ulka has won the creative mandate of mattress manufacturer, Kurl- on . FCB Ulka will service the brand from its Bengaluru office.

     

    Ashutosh Vaidya

    Speaking on the occasion,  Ashutosh Vaidya, CMO, Kurlon, said: “Kurlon is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together.”

     

    Theresa Ronnie

    Commenting on the win, Theresa Ronnie, Vice President, FCB Ulka- Bangalore said: “Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together.”