MxMIndia

Tag: Kurl-on

  • It will lend their expertise to all offline marketing collaterals Kurl-On Mattresses

    Pink Lemonade bags Kurl-On digital mandate

    By Our Staff

     

    Pink Lemonade Communications, an integrated marketing and communications agency, has signed up with Kurl-On Limited mattress manufacturing company as its  agency partner for digital marketing.

     

    Said Prashant Deshpande, Head – Brandcomm, Kurl-on: “We wanted an agency that would bring alive the spirit of the Kurl-On brand for the Indian digital audience and we made the right decision by choosing Pink Lemonade for the job. They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware about the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach towards the project has made this partnership very successful for us. We look forward to a long-term working relationship with them.”

     

    Added Pink Lemonade’s Founder and Chief Storyteller, Tina Garg: “At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we are able to position the brand for impact.We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We are excited to work with a household name like Kurl-On, one of the largest players in the Indian mattress industry .”

     

  • The message: ‘Nothing is more important than good health’

    Kurl-on wants us to invest in sound sleep

    By A Correspondent

     

    Premium mattresses-maker Kurl-on chose to explore a different route to promote itself this Diwali: ‘Nothing is more important than good health’.

     

    Said Prashant Deshpande, Head, Brand Communications, on a film that was released by Water Communications: “It’s a very different film and one that brings out the brand message so loud and clear. It perfectly aligns itself to the festive season and all that Diwali stands for – an opportunity to make a useful investment… in health! That goes very well with our brand promise of sound sleep which is the very basis of good health!”

     

    Added Vandana Sethhi, Founder, Water Communications “During Diwali we tend to look at new purchases through a very narrow perspective – it’s always about gadgets and devices that may add status but not real human value. So, we leveraged this insight to drive home our point that, especially in these difficult times, the best investment you can make at Diwali, is in your health – represented here by a comfortable mattress that ensures sound sleep night after night.”

     

    Water Communications was recently appointed by Kurl-On as its creative and communications agency. It’s a relationship that has hit the ground running with consistent work across the social media landscape, with strategic mainline as well.