MxMIndia

Tag: Kundan Joshee

  • Joshee will be based in Mumbai and will report to Tarun Jha, CEO, Havas Worldwide India

    Kundan Joshee joins Havas Mg Partner & Head – W&S

    By Our Staff

     

    Kundan Joshee
    Kundan Joshee

    Havas Worldwide India, the creative arm of Havas India, has appointed Kundan Joshee as Managing Partner and Head – West & South. He joins the agency from Wunderman Thompson. Joshee will be based in Mumbai and will report to Tarun Jha, CEO, Havas Worldwide India. He will work closely with Anupama Ramaswamy, Chief Creative Officer and Anirban Mozumdar, Chief Strategy Officer.

     

    Tarun Jha
    Tarun Jha

    Speaking about the appointment, Jha said: “Havas Worldwide India has been witnessing an impressive growth trajectory and the agency has entirely restructured its leadership team to support this rapid expansion. Kundan is a seasoned industry professional, with a great track record of building businesses and managing large outfits. He will be a natural fit in our ambitious senior leadership team of Anupama, Anirban and Jaibeer Ahmad, Managing Partner – North and East. With Jaibeer helming the North and East India markets, Kundan’s addition will help us drive value, optimise revenue, and expand the ever-growing client portfolio of Havas Worldwide India as he takes the reigns of our business in the West and South regions. We all welcome him aboard and look forward to him making a meaningful difference to the brands that we lovingly nurture.”

     

  • Kingfisher’s latest IPL communication features top players across five teams singing a rap song

    Kingfisher continues association with latest edition of IPL

    By A Correspondent

     

    For the 12th edition of the Indian Premier League, brand Kingfisher continued its association with various teams. Kingfisher’s latest IPL communication features top players across five teams singing a rap song.

     

    Said Kundan Joshee, Senior Vice President & Managing Partner from Wunderman Thompson: “The strength of a brand is in how it carries on and refreshes its proposition for younger and newer audiences. And this new commercial from Kingfisher in the form of a rap music video does just that.”

     

    Speaking on the campaign, Gurpreet Singh, Divisional Vice President of Marketing, UBL, added: “We understand the dynamic audience and the rap culture which has recently gained momentum in India. Our latest campaign highlights the game of cricket as more than just a sport, but as a medium which brings diverse people together with great pomp and show.

     

     

  • The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch

    Apollo Munich appoints Cheil to handle creative biz

    By A Correspondent

     

    Cheil India has been named as the creative Agency on Record by health insurance giant Apollo Munich. The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch.

     

    Shiv Sethuraman

    Commenting on the development, Shiv Sethuraman, Cheil’s Group President for South-West Asia stated: “I am absolutely delighted to share that we will be partnering Apollo Munich as their communication agency. They are one of the most trusted and respected companies in the financial services industry. Cheil India has been on a hot-streak and we’ve been gathering momentum over the past few months. We look forward to creating some truly inspired and creative work for the brand in the days ahead.”

     

     

    Kundan Joshee

    Added Kundan Joshee, Senior Vice President-Integrated Services at Cheil India:

    “We are extremely excited about working on Apollo Munich. This win allows us, as their creative partners, a lot of scope to create powerful and compelling brand communication. We are also putting together an integrated team structure for Apollo Munich that will enable us to create effective solutions that work across and beyond the conventional boundaries of medium. ”

     

    The agency will be servicing the account from its South-West Asia regional headquarters in Gurgaon. They will be assembling an integrated team with specialists from ATL, Digital, Social along with Strategic Planning to provide the brand with effective solutions.

     

  • The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category

    Cheil delivers a unique positioning for Samsung Joy Plus TV

    By a correspondent

     

    Cheil India’s new television commercial for Samsung’s Joy Plus TV changes the positioning for a television. Where other brands have concentrated on just viewing and picture aspects, this demonstrates how the consumer can actually benefit from a TV that offers them with the advantage of capturing both screen and sound. The TVC went on air on March 29, 2014.

     

    The idea behind the campaign was in keeping with Samsung’s legacy as an innovator and leader in the category. This was critical as the entry level LED TV market is flooded with alike offerings with all of them playing on picture quality as the key benefit. Samsung as a brand believes in being a differentiator and this has been always visible in its unique consumer offerings.

     

    When the Samsung Joy TV was launched in 2013, it came with features such as Ultra Pix (Best in class Picture quality) along with unique value added benefits including USB to USB transfer and Triple Protection Warranty. The Samsung Joy Plus TV comes with added features of Screen Capture and Sound Capture, allowing the consumer to save and store both Picture and Audio content for later viewing or use. These unique offerings make the Samsung Joy Plus TV “Much More than just a TV”.

     

    The central idea of the TVC for the Samsung Joy Plus TV was built around the thought Like It? Keep It! The unique Screen Capture and Sound Capture features and benefits are ably demonstrated through engaging father-daughter stories. One storyline shows how a zebra is captured whilst being chased by predators in a wildlife programme, for the daughter in need of an image of a zebra for her school project.

     

    Commenting on the campaign, Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia, said: “With Like it? Keep it!, we have been able to communicate the product feature and benefit very effectively without losing out on the intrigue and entertainment quotient. Besides balancing the product demo with engaging storytelling, sourcing just the right footage of the animals from different sources and making it all look like one seamless sequence (within a tight deadline) was quite a challenge. But our creative team and Razy came through.”

     

    Said Kundan Joshee, Head Integrated Services, Cheil Worldwide, SW Asia: “Samsung leads the category by innovation and consumers look up to a novel offering in every new launch. In Joy Plus, the product has the amazing never seen before features of Screen and Sound Capture and the task was to bring them alive in a memorable, clutter breaking execution.”

     

  • Cheil India's latest television commercial for Samsung's Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations

    Cheil, Enormous Brands co-create TVC for Galaxy Grand Neo

    By a correspondent

     

    The era of creative collaborations may well have made a landfall on the Indian advertising industry. Cheil India’s latest television commercial for Samsung’s Galaxy Grand Neo in partnership with Enormous Brands sets in a refreshing trend on creative collaborations.

     

    The seamless co-creation both at a strategic and creative level is seen in the Galaxy Grand Neo TVC where it takes the thought ‘Make everyday Grand’ to yet another level. This is ably demonstrated through the surreal space that showcases the remarkable features of the phone through special effects, the experiences of a young couple whether at a restaurant or enjoying an almost live music performance, all to tell the story of how one can be ready for a life less ordinary to ‘Make everyday Grand!’

     

    Nima DT Namchu

    Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia said of the collaborative creative campaign, “While the news of this collaboration might raise some eyebrows, collaborating with the best talent available at a given point in time is one of the ways to deliver the best possible product for our clients. And as agencies, we have all been doing it for decades – with directors, painters, musicians, sculptors… Of course, working with another creative agency is relatively a new thing.”

     

    Ashish Khazanchi

    Ashish Khazanchi, Managing Partner, Enormous Brands shared, “Advertising is always co-created. Be it client – agency, agency – filmmaker or even a creative and media agency collaboration. However, today, with the surge in numbers of non-network pedigreed creative agencies, alliances like this have not just become possible but also desirable. They simply bring a larger talent pool to the table.”

     

    Kundan Joshee

    According to Kundan Joshee, Sr. Vice President, Cheil Worldwide SW Asia, “Samsung’s Galaxy Grand is all about making the everyday grand. With the Galaxy Grand Neo we decided to take on a new way to look at this opportunity; we do believe we’ve succeeded.”