MxMIndia

Tag: Kunal Sharma

  • To further strengthen brand in the market

    Havas bags Dabur Vedic Suraksha Tea mandate

    By Our Staff

     

    Dabur Vedic Suraksha Tea has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Vedic Suraksha Tea and all its extensions. The business will be managed out of the agency’s Delhi office.

    Said Kunal Sharma, Category Head, Dabur India:  “Dabur Vedic Suraksha Tea is powered with five immunity boosting herbs – Tulsi, Daalchini, Munakka, Kali Mirch and Shunthi. These Ayurvedic herbs combine to give a refreshing taste while boosting your immunity. Now, with Havas as our new creative partner, we aim to further strengthen the brand as we move forward in a category as exciting as Packaged Tea.”

    Added Manas Lahiri, President, Havas Creative – North: “We are proud to have won the mandate for an extremely exciting brand like Dabur Vedic Suraksha Tea and all its extensions. It demonstrates the power of integration that Havas India has developed. Winning the mandate makes our relation and commitment with Dabur India even more special after winning the integrated mandated of Dabur Honey. We hope to continue creating work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market.”

     

     

  • Taps on #Everyday Honey initiative

    Havas Creative launches Dabur Honey campaign

    By Our Staff

     

    Dabur Honey has launched a digital campaign #EverydayHoney. Conceptualised and executed by Havas Creative, the campaign will amplify promotions by roping popular influencers and celebrities.

    Said Kunal Sharma, Dabur India Ltd Brand Head-Dabur Honey: “This year, we wanted the brand Dabur Honey to express that the emotion of pure and unconditional love is beyond just one day of Valentine’s celebration. It’s about celebrating love daily and appreciating those who add sweetness in our everyday life. We are delighted that through this initiative #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally every day.”

    Ravinder Siwach
    Ravinder Siwach

    Added Ravinder Siwach, National Creative Director, Havas Creative: “Valentine’s Day has not only become an important day for our consumers but is also an important advertising event. The day is associated with love, warmth and sweetness. We wanted to be part of this conversation as the connotations and associations of this day are very closely linked to our product and category.  So, when everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love through the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day.  Also, the important bit is we used the insights from the lives of celebrities in order to make the communication sharper and more pointed.”

     

     

  • …and its extensions. Also unveils #CommittedToPurity campaign

    Havas Creative bags mandate for Dabur Honey…

    By A Correspondent

     

    Dabur Honey has awarded its creative communication mandate to Havas Creative. As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency’s Delhi office.

     

    The agency kickstarts the brand’s journey with a TVC with the messaing of ‘Not every honey brand has the right to be called honey.’

     

    Said Kunal Sharma, Category Head, Dabur India: “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision.”

     

    Added Rana Barua, CEO, Havas Group India: “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious win for the agency this year. Winning the mandate makes this piece of communication even  more special. We look forward to further strengthening the brand’s legacy in the market”

     

    Talking about the new mandate being awarded to Havas Creative and the campaign, Ravinder Siwach, National Creative Director, Havas Creative said: “The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”