By Our Staff
Comfort Walk from the house of Red Chief Shoes has launched a new ad campaign offering wide range of footwear. The music video has been conceptualized by ad agency ADK – Fortune and directed by Kunal Pardesi.
Said Rahul Sharma (General Manager, Marketing): “Today, when video content works well and people spend most of their time browsing on the internet, we felt this would be a creative solution to spread our message innovatively and engagingly with the help of a great concept and extraordinary music. We feel that music plays a very critical role in establishing a direct connection with the consumers as it provides a universal language and offers a fresh feel to the video, which aids in creating brand identity.”