MxMIndia

Tag: Kunal Kishore

  • To oversee strategy, management, and execution of all communication

    Value 360 Communications bags PR mandate of Shadowfax Technologies

    By Our Staff

     

    Shadowfax Technologies has appointed Value 360 Communications as its PR and brand communications partner. The agency will be responsible for planning and managing all PR-related activities for Shadowfax Technologies.

     

    Said Kunal Kishore, Founder and Director of Value 360 Communications:  “We are delighted that a rapidly growing, innovative platform like Shadowfax, which is transforming the hyperlocal and last-mile delivery segments across India, has chosen us to spearhead their brand and communications strategy. Working with a brand like Shadowfax, founded by a dynamic team of young, vibrant IIT Delhi graduates, will further add to our expansive logistics and mobility repertoire. We look forward to creating impactful, one-of-a-kind campaigns and delivering tangible results to help Shadowfax expand its reach and grow.”

     

    Added Pawan Pandey, Chief Marketing Officer of Shadowfax: “Value 360 has established itself as one of the leaders in the communications space by creating compelling brand narratives and devising unique, effective strategies. The agency has an in-depth understanding of the logistics space, and we have complete faith in its capabilities. More than a communications partner, we view Value 360 as an extension of our in-house communications team and are confident that this will be a value-add to our brand.”

     

  • The agency assumed the brand mandate on February 1, 2020

    Pogo appoints Value 360 Communications as its PR partner

    By A Correspondent

     

    It’s not unusual for players in the media space to change their PR partners with every few years. Some even few months. Get an agency to work overtime to deliver, and then hop to another one to do the same. So popular kiddie entertainment channel Pogo has now appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for Pogo in India.

     

    Speaking on the win, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand Pogo has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating Pogo’s market leadership in India.”

     

    Added Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia: “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

     

     

  • To manage all India-based PR activities for the Group’s subsidiary brands as part of a global agency network

    Value 360 to manage PR mandate for Lufthansa

    By A Correspondent

     

    Value 360 Communications has been appointed to drive the India PR mandate for the Lufthansa group. Under the mandate, Value 360 will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines – in India as part of a global agency network created and managed by achtung!.

     

    Speaking on the mandate, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We own the stories that we tell for our clients, which is why we are the preferred communications partner for brands across the business spectrum, be it emerging start-ups or domain-leading global organisations. We are proud to have secured the PR mandate for the Lufthansa Group in India, and are looking forward to collaborating with the global agency network to deliver justified value and tangible results that meet and exceed brand expectations.”

     

     

  • Lewis's global client roster will be able to tap into Value 360's local expertise

    Value 360 Communications announces partnership with Lewis

    By A Correspondent

     

    Value 360 Communications has announced a strategic partnership with independent global communications company, Lewis. Known as ‘Lewis Value 360’, the partnership will help fast growing Indian companies with international ambitions access communications expertise across 28 key global business locations covering Asia Pacific, Europe and the US. Additionally, Lewis global client roster will be able to tap into Value 360’s vast local expertise.

     

    Lewis, a global communications agency headquartered in London, has more than 600 staff members in 28 offices. The company has had its own branded presence in India since 2011, with offices in Bengaluru and Mumbai. Value 360 Communications was founded in 2003 and is one of India’s fastest growing communications agencies, currently employing more than 200 staff across four offices.

     

    Said Kunal Kishore, Founder Director at Value 360: “At Value 360, we have carefully nurtured our identity as a branding and communications partner that enables emerging businesses to establish themselves as industry leaders, and global brand to effectively manage their Indian communication mandates. Joining hands with Lewis will give us the competitive edge. Our existing and prospective clients will now be able to successfully fulfill their global ambitions. The partnership is a perfect synergistic match of two dynamic and fast-scaling communications agencies and we’re looking forward to creating a positive impact in the public relations industry worldwide.”

     

    Added Scott Pettet, SVP APAC at Lewis: “Value 360 is an agency we have come to know and admire over some years. In a relatively short time they have solidified their position as one of India’s leading independent communications agencies. This new partnership will allow our clients to access a great depth of talent and knowledge in one of the world’s most fascinating and fastest growing economies.”