By A Correspondent
The Kumudam Publications Group has appointed P Siva Prasad, to drive its growth agenda. At Kumudam, Prasad will be Vice President with a national, integrated sales mandate.
Siva Prasad moves from Ninja Media Creations (Ambient Railway Media) where he was CMO. Before Ninja Media, Siva Prasad was with South-based OOH major SSI Media as VP, and at Google SME partner O3M Directional Marketing as Director of Sales before that.
Said P Varadarajan, Chairman and MD, Kumudam Group of Publications: “Siva (Prasad) brings with him an innate understanding of the magazine publishing space in Tamil and also an appreciation of the integrated solutions that we can provide advertisers as a group. His mandate is to provide direction to our growth trajectory and propel it. I am confident that his involvement with the group will prove to be not just beneficial to the brand of Kumudam, but go beyond to benchmark our group’s reach and influence to national advertisers looking to engage the Tamil consumer.”
Added Prasad: “We are in an age when every medium, and every media brand within each medium, is trying to emphasise the connect and influence it has over audiences. Tamil magazines have always had a differentiated business model built on the backbone of their popularity among the buying public. The Kumudam Group is well poised to shift gears, drawing on both the flagship magazine brand’s mass appeal and its under leveraged strengths as a group amongst various segments of audiences.”