MxMIndia

Tag: Kulbhushan Seth

  • To create awareness about its calculator category among non-users

    Casio launches new brand campaign

    By Our Staff

     

    Casio India, the consumer electronics major, has launched its new brand campaign called #FarakPadtaHai for its calculator category. While Casio is already a market leader in calculators, this campaign attempts to create awareness among non-users.

     

    Commenting on the campaign, Kulbhushan Seth, Vice President, Casio India said: “As a consumer-centric brand, we have always ensured that our offerings add value to their lives.  After rigorously studying the market, we created this campaign Farak Padta Hai (It Matters) for Casio calculators to highlight the importance of making correct decisions so that we can continue to impact consumers positively. Through this campaign, we are hoping to spread the message that consumers should consider quality, innovation, legacy, trust & overall value when purchasing calculators too as they all matter.”

     

     

  • The campaign appeals to women who lead active lives

    Casio India launches Baby-G’s new #QuitTheComfortZone campaign

    By A Correspondent

     

    Casio India has announced a new campaign for its Baby-G range of watches with actress and brand ambassador Jacqueline Fernandez.

     

    Speaking on the announcement of the new campaign, Kulbhushan Seth, Vice-President, Casio India said: “We are excited to launch our new campaign #QuitTheComfortZone that encourages women to wear their attitude on their sleeve. The modern woman is bold and unafraid to shed their inhibitions. Jacqueline Fernandez is an aspiration for every millennial and modern-day woman, her style appeal being fluid and contemporary is definitely going to enhance the brand value of Baby-G.”

     

     

  • The ad seeks to inspire consumers to push the boundaries

    G-Shock unveils new ad film featuring Tiger Shroff

    By A Correspondent

     

    G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

     

    Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”