Kuku FM, the platform for audiobooks and shows, has launched a new ad film titled ‘Koi Baat Nahi’, conceptualised and executed by The Ensemble.
Speaking about their collaboration with The Ensemble, Kunj Sanghvi, Head of Content at KuKu FM, said: “Making ads for a content offering is a doubly challenging task as the ads also become a proof of the quality of the actual offering, which is audiobooks and shows in our case. In a cluttered landscape, finding standout ways to appeal to the TG so they sit up and take notice is highly important. The team at Ensemble showed great agility in understanding the brief, cracking great ideas and doing swift and faultless execution,” said Sanghvi.
As the co-founder of The Ensemble and the director of the ad films, Abhishek Dixit added: “With KuKu FM’s unwavering trust in The Ensemble’s creative prowess and our commitment to exceed expectations, we have once again demonstrated that stellar ideas can thrive even under tight deadlines. It was truly a collaborative effort from both the client and our team to achieve this, as at The Ensemble, collaboration means everything to us.”