MxMIndia

Tag: Kriti Mehrotra

  • To handle the brand's strategic content, design across all social media platforms

    FoxyMoron wins digital media mandate for Organic Tattva

    By Our Staff

     

    FoxyMoron, the full-service creative and performance agency under the Zoo Media network, has won the digital and performance marketing mandate for Organic Tattva, brand for organic food. FoxyMoron will be handling the brand’s strategic content, design across all social media platforms and performance marketing as well.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “The organic food and beverages category, while increasing in demand, has been riddled with unclear messaging and perception challenges. With Organic Tattva, we aim to create communication that will truly build brand trust and also a community of people who enjoy consuming organic food”.

     

    Kriti Mehrotra
    Kriti Mehrotra

    Added Kriti Mehrotra, Marketing Director, Organic Tattva: “We are excited to collaborate with FoxyMoron for our digital marketing and media mandate. Organic, being a niche category, requires customer education about organic production, certifications, benefits, and environmental sustainability. Organic Tattva and FoxyMoron will work on delivering influential campaigns and raising awareness about the organic farm to fork process and our company’s commitment to integrity, authenticity, and quality.”

     

     

  • The mandate is that for the digital transformation mandate for the Organic Tattva Group

    Langoor Havas bags mandate for Organic Tattva

    By A Correspondent

     

    Langoor Havas, a digital agency that’s part of the Havas group, has won the digital transformation mandate for the Organic Tattva Group, a leading brand offering Organic food.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Havas: “This is a terrific win for us. Organic Tattva is a category leader, with over 200+ products. With our deep platform thinking capabilities and experience in marrying data, creative, and technology, we are looking forward to transforming the brand. We have a unique strategy in place, and we are very excited to get started on it.”

     

    Added Rohit Mehrotra and Kriti Mehrotra, Founders of Organic Tattva: “Our brand promise and connection to consumers is now going to extend to the digital world and we found a perfect partner in Langoor Havas to ideate and co-create this journey with us. We look forward to taking this journey to new heights by leveraging the integrated data, design, and digital marketing capabilities of Langoor Havas.”