MxMIndia

Tag: Krishnan Subramanian

  • TBWA joined hands with CRY to help all attendees learn about disruption while donating any amount they deemed fit to CRY

    TBWA collaborates with CRY for Covid-19 relief efforts

    By A Correspondent

     

    As the lockdown continues and India battles with its biggest healthcare crisis, life has come to a standstill for thousands of economically disadvantaged families and their children. TBWA\India confronted this problem in a webinar by teaching the Art of Conscious Disruption, the philosophy behind all its creative work.

     

    An online session titled ‘Disruption and the art of seeing differently’ was hosted by CRY and conducted by Parixit Bhattacharya, Managing Partner – Creative of TBWA\India and Krishnan Subramanian, its Chief Strategy Officer.

     

    Commenting on the initiative, Bhattacharya said: “While it seems like our hands are tied and donation drives start to lose steam, it is crucial to figure out an equal exchange. Something that will add value to individuals while making them want to donate to the cause of Covid relief.”

     

    Added Subramanian: “At the core of this initiative was our desire to give netizens the tools to create something good for people and society, while supporting CRY’s Covid Relief measures which attempts to help 1.76 lakh households and children by providing them with ration and health kits.”

     

    Said Puja Marwaha, CEO of CRY:  “Solutions to stubborn problems, like child marriage and school dropout, need simple yet disruptive ideas. We are deeply grateful to TBWA India for this session which doubled up as a fund raiser for CRY and we found the session immensely helpful not just from an advertising lens but also for social workers, teachers, parents and children themselves.”

     

     

  • The microsite compiles insights from different perspectives – how consumer behaviours are changing

    TBWA launches microsite for marketers

    By A Correspondent

     

    TBWA India has launched a microsite that brings together Covid-19 insights. It has a variety of insights and thought starters for marketers to explore how to formulate their brand strategy in these critical times.

     

    The microsite compiles insights from different perspectives – how consumer behaviours are changing (culture), how marketing can navigate these uncertain times (possibilities), what interesting brand actions have been taken till date (actions) and what data tells us about what people are talking about online (social listening).

     

    Said Govind Pandey, CEO, TBWA India: “In this crisis of uncertain proportions, we are here to help businesses see an opportunity in these disruptive times.”

     

    To make the microsite comprehensive, it also has two more reports. First, an analysis on the various strategies already deployed by brands in India to react to emerging consumer behaviour. Second, an analysis of the conversations on COVID-19 across India to know what’s keeping locked-down India occupied.  Also, the microsite showcases some of the disruptive creative work released by TBWA clients, both locally in India and globally during this pandemic.

     

    Said TBWA\India Chief Strategy Officer, Krishnan Subramanian: “It is safe to predict that these are not normal times. Coming out of this virus situation, we Indians would be fundamentally different. It is important to get on top of what new values would Indian consumers embrace to make sure that our brands remain relevant as and when the recovery happens. Our microsite intends to help you do exactly that – stay on top of shifting consumer values.”