MxMIndia

Tag: Krishna Menon

  • With 'The Q Kahaniyan', it forays into the animated content category

    QYou Media India launches animation channel

    By Our Staff

     

    QYou Media India, a Canada-based media company, has launched The Q Kahaniyan, a digital animated content channel that targets young viewers.

     

    Speaking on the launch of a channel exclusively for animated content, Krishna Menon, Chief Operating Officer, QYOU Media India, said: “Globally, the interest in animated content is astonishing; in India however, the category and format is under indexed and is typically viewed from a kid’s lens. Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own. With The Q Kahaniyan we are curating stories that are relevant, relatable and different from what is already available.  We are certain of the channel’s success and hope to give animated content the limelight it truly deserves.”

     

  • Ravi Dubey to be the face of the channel

    The Q launches maiden brand campaign

    By Our Staff

     

    Hindi GEC The Q has launched its maiden brand campaign with two short films. Titled ‘Sabse Alag, Sabke Liye’, an integrated marketing campaign that will deepen awareness, increase reach, drive inclusivity while strengthening the channels Zara Hatke proposition as it embarks on its next phase of growth. With actor Ravi Dubey as the face, the campaign has been conceptualised and executed by Mumbai based Integrated Communications Agency Blitzkrieg.

     

    Speaking on spearheading The Q’s growth story in India, CEO Simran Hoon said: “2021 has been exciting and rewarding for us at The Q. We have not simply brought the best of digital on to television, but have also given digital talent an opportunity to be on television. We have partnered with platform and creators to offer content that keeps our viewers engaged and entertained while building a robust library of content cutting across genres. Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. With our latest campaign Sabse Alag, Sabke Liye reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a Hatke style”.

     

    Added COO Krishna Menon: “Sabse Alag, Sabke Liye’ is well-integrated and is sure to strike a chord with viewers. It is an ode to our existing viewers, thanking them for their constant support and a warm welcome to new viewers encouraging them to be a part of our growing family. Ravi Dubey’s popularity is equally commendable in rural and urban markets and by leveraging his popularity, we are certain of attracting a new set of viewers to The Q. Our Watch and Win contest are also designed to drive engagement while offering viewers to win gold. We look forward to strengthening our industry position and solidifying our Zara Hatke proposition with our latest campaign.”

     

  • Duties will include branding, marketing campaigns and corporate communications

    The Q appoints Sujata Samant as marketing head

    By Our Staff

     

    Sujata Samant
    Sujata Samant

    Hindi GEC, The Q, has announced appointment of Sujata Samant as Head of Marketing to strengthen its leadership team. Samant will be responsible for driving The Q’s marketing and communications strategies spanning across strategic partnerships, branding, marketing campaigns, and corporate communications.

     

    Speaking on the appointment of Samant, Krishna Menon, Chief Operating Officer, The Q said: “We are delighted and welcome Sujata on board to The Q. Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space. We look forward to closely working with Sujata as she drives innovative marketing strategies for The Q.”

     

    Talking about her new role, Samant added: “I am extremely thrilled to be part of The Q and embark on this new journey. Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other. I look forward to working with the team as we lean towards breaking new ground.”

     

  • To help strengthen presence in the digital streaming space

    Qyou Media to acquire influencer firm Chtrbox

    By Our Staff

     

    Canada-based Qyou Media Inc, is all set to acquire influencer marketing company Chtrbox (Chatterbox Technologies Private Limited).

     

    Chtrbox will continue to run as an independently positioned brand as Pranay Swarup, Founder & CEO and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox.

     

    Curt Marvis
    Curt Marvis

    Said Curt Marvis, CEO and Co-Founder of QyouMedia Inc: “This is an incredibly exciting day for our company. In our first conversation with the founders of Chtrbox, it was immediately apparent that we shared common goals about where and how a new media company needs to operate. They have built an amazing company in India that is destined for continued growth and the collective synergies between our businesses could not be better aligned.  Our channel in India, The Q, with its massive recent ratings growth shows the power of the right creator led content. When we combine this with Chtrbox’s digital acumen and unparalleled knowledge of the world of influencer marketing, it is truly a match made in heaven.  As an added bonus is the ability to integrate various aspects of the Chtrbox business and our talented US Influencer Marketing teams and leverage the best of all of these capabilities.”

     

    Pranay Swarup
    Pranay Swarup

    Added Swarup, CEO and Founder of Chtrbox: “We instantly clicked with Qyou’s leadership over our shared vision that creators are, and will continue to be, the future of content, marketing, and commerce. With Qyou, we gain access to massive distribution reaching millions of households, while we continue to power awesome creator-led content across digital platforms and apps. Our biggest stakeholders are influencers and brands and they now have the opportunity to positively influence millions more.”

     

    Krishna Menon
    Krishna Menon

    Said Krishna Menon, Chief Operating Officer, The Q India: “At The Q India, partnering with some of the best creators and talent has been a key ingredient to our success. Well aligned with our vision, Chtrbox will also help strengthen our presence in the rapidly rising digital streaming space. Together, we are perfectly positioned to consolidate and advance influencer marketing, content development, distribution and engagement to the next level in India. We welcome Chtrbox to The Q family.”

     

  • To support growth for The Q India brand

    Q India elevates Krishna Menon to COO

    By Our Staff

     

    The Q India is on a hyperactive mode. There is communique reaching our inboxes every week. It has has now appointed Krishna Menon as the company’s Chief Operating Officer, moving from his position as Chief Revenue Officer. Menon has served the company since November of 2018 and has seen Q rise to its current visible state.

     

    Said Curt Marvis, CEO and Co-Founder of QYOU Media: “Krishna has been a true leader and for more than two years has worked to grow our business, raising it to new levels of viewership, revenue growth and brand recognition. Working with Simran Hoon, our recently announced CEO, Krishna will be instrumental in  driving forward The Q’s many planned strategic growth opportunities”. Going forward, Menon will be directly responsible for distribution, branding, influencer marketing, digital sales and operations and will report to Hoon, while other departments including adsales and programming will be directly under Hoon’s management. Marvis continued, “We now have in place an experienced and effective senior management structure for The Q India. It is incredibly gratifying for us at The Q to have such a strong and experienced team leading us forward”.

     

    Added Menon: “We have been nurturing and building the foundation for The Q for over two years and now is our time to drive forward the creation of a truly new and dynamic media brand in India. Our team is strong and our product continues to deliver results. I am thrilled that our hard work to date is paying off and I look forward to contributing to our new levels of achievement and growth in the coming months and years ahead.”

     

  • Samichi Saluja will join the company as Associate Vice President / Head – North

    Q India appoints Samichi Saluja

    By A Correspondent

     

    The Q India, the Hindi GEC targeting young India with digital content from India’s top digital creators and social superstars, has announced the addition of senior sales executive Samichi Saluja to bolster its growth in North India. She will report to Krishna Menon, Chief Revenue Officer for The Q India, and will be responsible for increasing ad sales across television, digital and mobile distribution platforms.

     

    Saluja will join the company as Associate Vice President / Head – North. Saluja previously held positions as Regional Head at Disney India and Senior Manager at Idea Cellular. She has experience in all aspects of ad sales including strategic business development and CRM management.

     

    Said Krishna Menon, Chief Revenue Officer for The Q India: “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Samichi onto our senior leadership team. Samichi has a proven track record of growing TV and mobile businesses in the region. She’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young Indians aged 20-30 years old”.

     

     

  • Menon was Chief Marketing Officer at Sakal Media Group until recently

    QYou Media appoints Krishna Menon as Chief Revenue Officer of Q India

    By A Correspondent

     

    Krishna Menon

    QYou Media Inc has  announced the appointment of Krishna Menon as Chief Revenue Officer of The Q India . Based in Mumbai, Menon will drive the advertising and sponsorship revenue.

     

    Prior to joining Q India, Menon served as Chief Marketing Officer at Sakal Media Group and General Manager at Network 18 Media. Menon will be responsible for increasing advertising sales and boosting digital, channel and mobile platform revenues by creating new opportunities for monetisation. He will also also oversee The Q’s expansion into influencer marketing initiatives.

     

    Sunder Aaron

    Said Sunder Aaron, General Manager at The Q: “The Q India business is growing quickly, and we’re excited to build on this momentum by bringing Krishna onto our executive management team. Krishna has a proven track record of growing media and mobile businesses in the region. He’s also someone who knows how to fashion and cultivate a brand and will serve as a key player as we further grow The Q into the leading channel and programming brand for young Indians aged 20-30 years old.”

     

    Added Menon: “I am thrilled to be joining The Q India team. I look forward to helping build The Q into a premier entertainment brand for young Indians and capitalising on new opportunities to maximise revenue potential through ad sales, channel distribution and influencer campaigns with partners.”

     

     

  • The event was directed towards millennials who love music

    Sakal Times Summersault 2018 engages Pune millennials

    By A Correspondent

     

    Sakal Media Group conducted the ‘Sakal Times Summersault’, a music festival on April 28 and 29 at Shiv Chatrapati Sports Complex in Balewadi on the outskirts of the city.

     

    Said Krishna Menon, Chief Marketing Officer, Sakal Media Group: “Sakal Media Group is proud to have created yet another intellectual property ‘Sakal Times Summersault’ that amalgamates youth and music onto a single platform. We look forward to building IPs with a purpose, from marketing to consumers, to creating platforms that matter to the audience and enabling them to engage. Sakal Times Summersault along with our partners successfully managed to meet the expectations and we look forward for a mega edition in 2019.” A slew of marketers associated themselves with the music fest.

     

     

  • The SMG and DCF is a platform for development of women, youth and all sections of society, says Delivering Change Foundation founder and chairman Abhijit Pawar

    Sakal says ‘Good Morning’ to change with power-packed forum

    By A Correspondent

     

    What’s a regional newspaper group doing conducting a two-day seminar called ‘Delivering Change Forum’ at Mumbai’s Nehru Centre? A lot of hot air, you think. Especially since it’s got Chief Minister Devendra Fadnavis in attendance along with the top deck of his administration.

     

    Get ready for the tripe, you tell yourself. And then you see some pictures posted on Facebook by a few A&M land honchos, and you tell yourself that they must’ve been in attendance thanks to the missives from the affable CEO.

     

    So you give Day 1 a miss. The tweets are promising, but then that’s what one expects from the official handle of any event. Hence the first half of Day 2 is also missed, although the session themes are inviting.

     

    You finally do the trek to the venue, with the hope of meeting some old friends and consuming the yum batatavada and samosa at the canteen. Plus some diet cola to free yourself of some guilt. And scan the exhibits at the art gallery or the books published by the Centre which you always look up but never buy.

     

    Enter the large, well-airconed hall of Nehru Centre. The head of one of the country’s biggest design shops does a “hey”. Along with her two others from Pune. And she berates you for having missed the first day and a half. But then she’s a friend and well-wisher of the big boss. You discount some of the praise.

     

    You are then accosted by the marathon banker. You really missed it, he said. We move on. You really liked it, huh, we quizzed him. “Of course”. And he said how he had thought of just dropping by for the inauguration on Day 1 and since then has been riveted. “Couldn’t get up from the seat”. And you meet another adlander-cum-athlete who echoes the same. And yet another.

     

    You finally sit in for the first post-lunch session. Mobile in hand, checked into Whatsappto fighting away possible boredom. Cut to three hours later. Fourteen calls missed. Some more from bank and telco DSAs. Several messages unread. Although one did make a few exits, met the big boss, the namesake, and a few other friends, the sessions were indeed engaging, albeit on softer issues like design.

     

    So here’s a report based on the communique received from the Sakal Media Group on the event:

    “Sakal Media Group organised India’s first “Delivering Change Forum” (DCF) on January 24 and 25 in Mumbai.Maharashtra Chief Minister Devendra Fadnavis inaugurated the conference co-organised by Sakal Media Group and DCF (the advisory arm of Sakal Media Group), in cooperation with the Maharashtra government and many institutions from across the globe. “This is the right time to implement new concepts leading to transformation in a country which has the largest youth population in the world. We have to strive hard so that these new emerging concepts reach policy makers and then are implemented,” Fadnavis said.

     

    DCF Founder and Chairman Abhijit Pawar elaborated on the concept of the conference. He said: “Connecting boardroom to grassroots is crucial for bringing about a desired change in society and Delivering Change Forum (DCF) aims at connecting the dots and converging efforts for this transformation”.He further added that ‘Maharashtra which has a large pool of youth and it needs to be channelised to bring about the desired transformation’.  Pawar urged participants to join hands in this work. “The SMG and DCF is a platform for development of women, youth and all sections of society,” he said.

     

    Added Pradeep Dwivedi, CEO, Sakal Media Group: “In today’s context, media has to transcend from being a passive informer and act as vital catalyst for larger change and progress in society. Hence, this conference was designed with enriching content and brought a world class line up of speakers discussing the key trends, innovations and concept proven models, all of which with one objective in mind: To help deliver positive change in society and lead more effectively in the current environment.”

     

    Commented Krishna Menon, CMO, Sakal Media Group: ‘Sakal is fulfilling its social commitment through initiatives such as Tanishka and YIN. As the social change is underway, developments in financial, educational and social sectors should reach all sections of society’.

     

    The event culminated in a dinner over discussions with Ratan Tata, Amitabh Bachchan, Fadnavis (and senior government officials), senior advertising professionals like Sam Balsara, amongst others.”

     

    Notes to oneself: Good Morning! (Sakal is morning in English). Send reminder request to Mr CEO for videos of the two-day proceedings. Pawar-err-Power-packed forum indeed.