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Tag: Krishna Mani

  • BBDO India has announced the appointment of Krishna Mani as CCO for its Delhi office. Mani has previously worked with Dentsu and Ogilvy

    Krishna Mani is CCO, BBDO Delhi

    By Our Staff

     

    Talking about Mani’s appointment, Josy Paul Chairman and CCO at BBDO India said:  “It was love at first chat! It was instant creative chemistry! Sometimes you just know when you’ve found the right creative partner. Thrilled to have Krishna Mani lead the creative culture and product of BBDO in Delhi. Krishna’s work is legendary, his craft is brilliant, and his focus on where advertising is going is exciting. Together we’ll hit the sweet spot where media meets the idea. Along with our youthful and diverse talent, we believe Krishna Mani will create greater value for our clients as he pushes the industry forward.”

     

    Mani’s appointment is welcomed by Suraja Kishore, CEO, BBDO India who said: “For us at BBDO we seek leaders who are not so much like-minded as like-hearted, in Mani we discovered an Empath Creative. He understands the power of human confessions in unlocking creative charge that a brand needs. We are certain that Mani will add immense value to BBDO’s equity, and in partnership with Nikhil Mahajan- who heads our Delhi operations, he will make the BBDO offering to our clients stronger and will create work that will drive growth for our clients.”

     

     

  • The film showcases nuances of people going the extra mile for their loved ones

    TVS unveils new campaign for Jupiter

    By A Correspondent

     

    TVS Motor Company has unveiled the marketing campaign for its flagship scooter– TVS Jupiter. Titled ‘Dil Ka Mileage’, the campaign debuts a new television commercial film for the brand.

     

    Said Aniruddha Haldar, Vice President (Marketing), Scooters, Commuter Motorcycles and Corporate Brand: “We have known that mileage has always been the overriding concern for the Indian Commuter. However, we believe this concern is from a strong desire to do more, achieve more, go that extra mile – especially for their loved ones. Hence this concern for mileage is based on the need to clock more and more “Dil Ka Mileage”, through going that extra mile for their loved ones. TVS Jupiter is their preferred ride, not only because of its performance, including mileage, but for sharing the belief in “Dil ka Mileage”. We are confident that our consumers will be increasing their “Dil Ka Mileage” on every ride with their TVS Jupiter.”

     

    Added Krishna Mani, Executive Creative Director – South, Dentsu Network Advertising Private Limited: “The idea was to elevate the brand from talking about just mileage of the scooter to what the man does with it. Mileage tells how far the scooter would go but Dil Ka Mileage tells you how far would the man go for his near and dear ones. The film celebrates the family man who everyday selflessly does little but important things for his loved ones that make them smile.”

     

     

  • He will be based out of the agency’s Bengaluru office and will report to Malvika Mehra

    Dentsu India appoints Krishna Mani as ECD – South

    By A Correspondent

     

    Krishna Mani

    Dentsu India has appointed Krishna Mani as Executive Creative Director- South. He will be based out of the agency’s Bengaluru office and will report to Malvika Mehra, Chief Creative Officer, Dentsu India.

     

    Previously, Mani worked with Ogilvy Delhi as Group Creative Director, where he handled some of the biggest brands in the country including Sprite, KFC, Voltas, Honda, Philips, Pizza Hut and Dabur.

     

    Talking about the appointment, Mehra said: “Good work is mostly the outcome of happy accidents – good clients colliding with good talent. Add a new location to the mix and one usually lands a winning combo. I’m glad to have managed to lure Krishna from saddi Dilli to namma Bengaluru. Krishna has done some amazing work in the past and with the exciting roster of clients in our offices across South – Bangalore, Chennai and Cochin, I am really looking forward to us creating some magical, new-age work together. With my time divided between the Mumbai and South offices, I can see many delightful evenings spent on the lawns of the Bangalore Club with our teams, cracking ideas that make our clients and Dentsu India famous.”

     

    Malvika Mehra

    Commenting on his joining, Mani added: “When you have been in one place for 16 odd years, it’s not easy to leave. A nudge just doesn’t do, you need something way more exciting, more magnetic. That was what Malvika’s call for Dentsu India was for me. When she said there was a great opportunity to create something new, build something special, I was tempted. When she said it’s about leading the agency in the south markets, I was very interested. (Especially now when regional insights are becoming more and more important). When she said the clients are a mix of strong brands and bubbling start-ups, I was finally hooked. Add to this the support of the huge Dentsu Aegis Network; and yes, the weather of Bangalore. I was totally onboard. I have always had a vision of creating media agnostic communication, and today there’s no better place to begin doing that than Dentsu India Bangalore.”

     

     

  • The brand has rolled out its latest TVC by Ogilvy India

    KFC pushes its Super Saver range via latest ad campaign

    By A Correspondent

     

    KFC India has launched the all-new Super Saver range starting at Rs 99. The brand has rolled out its latest TVC by Ogilvy India.

     

    Commenting on the TVC, Moksh Chopra, Chief Marketing Officer, KFC India said: “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of INR 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

     

    Commented Krishna Mani, Senior Creative Director, Ogilvy India: “A range of your KFC favourites at a price point starting INR 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”