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Tag: Kreativ Street

  • To address negativity and trolling on social media platforms

    Kreativ Street campaigns for SBI to check internet troll

    By Our Staff

     

    State Bank of India launched its #KindnessIsCool campaign to address the negativity and trolling on social media platforms. The campaign is curated by Gurugram-based integrated marketing agency, Kreativ Street.

     

    Said Rana Ashutosh Kumar Singh, DMD (HR) & Corporate Development Officer, SBI: “State Bank of India has always been at the forefront for taking up initiatives that drive innovation and societal change. With the advent of social media, many users fond a convenient way to express themselves. While many use these platforms to interact, exchange ideas and share positive vibes, some choose to misuse the anonymity that these platforms offer and communicate in a negative and sometimes abusive manner. This is what made #KindnessIsCool a timely and much-needed campaign. Executed with the simple objective of making all of us introspect if our online persona is an accurate reflection of our true selves.”

     

  • Asks consumers to consider ‘Apni Personal Space’

    Dalmia Cement kicks off festive season

    By A Correspondent

     

    Dalmia Cement has launched a digital campaign- Apni Personal Space- which focusses on consumers’ lives during the coronavirus-led lockdown. The campaign is led by two digital films.

     

    Said Pramesh Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited: “The last few months have been a once-in-a-lifetime experience for all of us. During our field teams’ outreach efforts, we learnt consumers around the country have already been thinking about how to make their homes future ready. All of us are thinking about our quality of life in a new manner today, and Dalmia Cement’s promise of Future Today will help consumers take this thought forward in their home building journey.”

     

    Added Neeraj Sancheti, CEO and Co-founder, Kreativ Street, the brand’s digital agency which conceptualised the campaign: “This campaign brings alive Dalmia Cement’s core promise, Future Today, in the context of the evolved need of housebuilders today. With more and more people working from home, the need for personal space is a real thing now. It not just affects work but also everyone’s mental peace. Based on this insight, we crafted these two films to start the conversation around the need for personal space”

     

     

  • The film reinforces the brand's ideology of – ‘Dil Jode, Desh Jode’

    Dalmia Cement dedicates latest ad film to fathers

    By A Correspondent

     

    Dalmia Cement has released a social media campaign, #GharEkSandook. The film celebrates the relationship of fathers with their children, as nurtured in the family home. Conceptualised by Kreativ Street, Dalmia Cement’s digital agency, and produced by Going Rogue Films, the film reinforces the brand’s ideology of – ‘Dil Jode, Desh Jode’, with #GharEkSandook campaign.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement: “Dalmia Cement has always been at the forefront of deepening ties with end consumers. Building a house is both a financial and emotional commitment to the owners’ family and with this campaign, we celebrate the role a home plays in shaping the future of our country. This is a tribute to all fathers who have helped nurture their children and foster strong ties with them over the years like Dalmia Cement does by building strong homes. As a leader in reimagining the role cement plays in an individual’s life, this film is a celebration of family memories.”