MxMIndia

Tag: KRBL

  • The campaign is titled ‘India Ki Puraani Aadat’

    Lowe Lintas crafts new film for India Gate Basmati

    By A Correspondent

     

    India Gate Basmati Rice unveiled a new campaign conceived by Lowe Lintas Delhi titled ‘India Ki Puraani Aadat’.

     

    Said Ayush Gupta, Business Head, KRBL: “India Gate has been a part of Indian households since many years. Our baseline, ‘India ki Puraani Aadat’ says that beautifully. This is a unique angle on lockdown which belongs to the brand. The film is an ode to old habits from another old habit of India. We hope it makes you smile and gives you strength, to see this through.”.

     

    Commenting on the campaign thought, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “India Gate is a brand that has always stood for all that is good about India. As families spend time indoors during the lockdown, they are rediscovering things they once used to do together, old habits they had always loved. The brand celebrates these ‘purani aadats’, habits that unite us and make us quintessentially Indian.”

  • These visuals will be combined with an emotional audio narrative celebrating these wonderful men

    M/Six gets India Gate Foods to celebrates gender-neutral homemakers

    By A Correspondent

     

    M/Six Content+ in partnership with Blush has collaborated with India Gate Foods to celebrate and honour their partners for rising up to the occasion and breaking the gender stereotypes during these hard pandemic times.

     

    Said Ayush Gupta, Business Head KRBL:  “Caring for each other, family bonding and rising up to the situation are some of the core brand values of India Gate Foods, which made this association a seamless brand fit to showcase the positive shift of traditional gender roles with everyone in the household a homemaker in the current scenario.”

     

    Added M/Six India Head Saket Sinha: “The initiative strongly ties back to the brand ethos and also seamlessly allows the product to be a part of the story”.

     

    Curated entirely from home, these visuals will be combined with an emotional audio narrative celebrating these wonderful men making this content an ode to all the homemakers, whether male or female.