MxMIndia

Tag: Krafton

  • She will soon be featured as a playable character within BGMI

    Deepika Padukone partners with Krafton as Brand Ambassador

    Krafton, makers of Battlegrounds Mobile India (BGMI), are partnering with actor-producer Deepika Padukone to the world of BGMI. This exclusive one-year collaboration will see the actor as the brand ambassador of BGMI.

    Said Sean Hyunil Sohn, CEO, Krafton India: “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavor to push boundaries and deliver fresh experiences for BGMI fans. By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

  • Celebrates quick gameplay

    22feet Tribal Worldwide campaigns for BGMI

    22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

  • Called Krafton India Esports

    Krafton launches dedicated Esports channel for India

    By Our Staff

     

    Krafton, Inc., the South Korean video game developr, has announced the launch of its Esports YouTube Channel and Instagram Page for India called Krafton India Esports. This channel is aimed at fostering the growth of the Esports ecosystem in the country. The Krafton India Esports YouTube Channel and Instagram page will serve as a hub for all Esports enthusiasts.

     

    Speaking on the recent developments, Sean Hyunil Sohn, CEO of Krafton, Inc. India, said: “India has always been an important market for us, and we are committed to nurturing the Esports ecosystem in the country. With our dedicated Esports channels and upcoming tournaments we look forward to bringing engaging experiences and growing together with our gaming community in the country.” Signing off, he said, “I am excited to be battling along- with our Publishing Head- Minu against some very talented players at the Devs Vs Players event”

     

  • The video also features popular gamers Mortal, Snax, and Dynamo

    Rajkumar Rao finds own squad for BGMI in digital campaign

    By Our Staff

     

    Krafton, Inc., the South Korean video game developer, has unveiled its latest digital campaign for Battlegrounds Mobile India (BGMI) featuring actor Rajkumar Rao. The campaign follows the journey of Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.

     

    Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said: “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”

     

  • Launches digital campaign for its online multiplayer battle royale game

    Krafton unveils Battlegrounds Mobile India esports 2022

    By Our Staff

     

    Supari Studios, the content studio vertical of new-media network Kulfi Collective, has collaborated with South Korean video game developer, Krafton, for a digital campaign for its online multiplayer battle royale game, Battlegrounds Mobile India (BGMI). This collaboration saw Supari Studios conceptualize and create two TV ads revolving around BGMI.

     

    Said Parikshit Vivekanand – Creative Director – Supari Studios: “Through the two films, we aimed to show that there exists a gamer within everyone, and BGMI is the perfect destination to discover that calling. While the first film attempts to desensitize the stereotypes existing in the gaming community, the second one explores the duality in the lives of gamers when they unleash their true self in BGMI versus their behaviour in a formal setting.”

     

    Commenting on the collaboration, Advait Gupt – Co-founder & CEO – Kulfi Collective said: “We’re thrilled to have collaborated with Krafton Inc for this campaign. The gaming ecosystem is growing exponentially in India, and BGMI and its awesome community of mobile gamers lie at the center of this growth. BGMI as a game is shaping culture as we know it, and through this campaign, we were keen  to craft a distinct voice for the brand by celebrating the passion and uniqueness of its community. We’re just scratching the surface with the gaming universe and are excited to tell many more stories in this space in the coming months.”

     

  • Will offer a world class multiplayer gaming experience on mobile

    Krafton announces Battlegrounds Mobile India

    By Our Staff

     

    Krafton, the South Korean video game developer, has announced the reveal of Battlegrounds Mobile India. Developed by Krafton, the game will offer a world class AAA multiplayer gaming experience on mobile. Battlegrounds Mobile India will release with exclusive in-game events like outfits and features and will have its own esports ecosystem with tournaments and leagues. The game will launch as a free-to-play experience on mobile devices.

     

    Notes a communique: “Krafton will collaborate with partners to build an esports ecosystem while bringing in-game content regularly, starting with a series of India specific in-game events at launch, to be announced later.”