MxMIndia

Tag: Krafton India

  • Campaigns launched in Tamil, Kannada and Telugu languages

    BGMI strengthens focus in South India

    Krafton India is strengthening its focus on South India with campaigns in Malayalam, Tamil, Kannada, and Telugu languages, delivering tailor-made experiences that speak directly to the heart of every gamer.

    Notes a communique: “The new campaigns pay homage to the cinematic moments and pop culture icons that define this beautiful region, bringing smiles and nods of recognition to our gamers,” adding: “Prominent regional content creators are also contributing by producing BGMI-related reels in their unique styles, beautifully integrating the brand into their content. This multi-channel approach not only amplifies BGMI’s presence but also fosters a vibrant, engaged community both online and offline.”

  • In association with Krafton India

    Jungle unveils new campaign for BGMI

    By Our Staff

     

    Jungle has unveiled its latest campaign – ‘The Jiggle Wiggle Campaign’ – for Battlegrounds Mobile India (BGMI).

     

    The campaign is conceptualised and produced by Jungle in association with Krafton India’s internal team.

     

    Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said: “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

     

    Talking about the film, Gaurav Banerjee, Creative Head at Jungle added: “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with Krafton to craft this film. The sheer passion that exists within the gaming community, as well as Krafton’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with Krafton.”

     

     

  • Experience with 'Wear Your Cred' Campaign

    22feet Tribal Worldwide unveils new film for BGMI

    By Our Staff

     

    22feet Tribal Worldwide has unveiled a new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royal game, titled ‘Wear Your Cred’.

     

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”