MxMIndia

Tag: Kraft Foods

  • Brand marketers/campaign creators to present their entries LIVE before judges and audience via a unique interactive '4-6-10' format

    APPIES 2012: 100 best marketing campaigns to be presented LIVE

    By A Correspondent

     

    Fierce competition is expected at APPIES 2012 where 100 of the top marketing campaigns from 16 countries in Asia Pacific will vie for 10 Gold Medals. An annual two-day festival of the best marketing ideas, APPIES brings together the brightest minds in the industry from across 16 countries to celebrate excellence, network and exchange knowledge. Now in its third year, APPIES 2012 brings the audience up close and personal with some of the most compelling campaigns through its unique live presentation format.

     

    APPIES 2012 enables brand marketers/campaign creators to demonstrate their stellar ‘Show, Share and Sell’ skills, thanks to the unique ‘4-6-10’ format. Each presentation will begin with a 4-minute showreel video summarising the entire campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers/ campaign creators. Then comes the interactive 10-minute session where each campaign will be cross-examined by the judges and audience members.

     

    Building on last year’s list of campaigns by companies and brands such as P&G, Nestle, Pepsi, McDonald’s, Fonterra, Singapore Tourism Board, Bacardi, Adidas and Vodafone, APPIES 2012 will continue to showcase the best campaigns from various industries that span across highly-diverse markets in Asia Pacific region.

     

    The 100 selected marketing campaigns will cover a broad range of six product/service categories that include Consumer Durables, Consumer Services, Food & Beverage, Non-Food FMCG, Business Services and Government, Cultural, Social & Environmental campaigns.

     

    APPIES 2012 will also host special keynote sessions and panel discussions on The Future of Industry. Marit Kievit, Global Brand Director (Lux) at Unilever and Chris ter Steege, Director (Digital Integration), Integrated Marketing & Communications at Philips Asia Pacific have been announced as keynote speakers at APPIES 2012. With advisory and assessor panels comprising top marketers in the region, APPIES 2012 is designed to offer excellent networking and knowledge sharing opportunities for industry professionals.

     

    Marit Kievit is the Global Brand Director for Lux (Unilever). The multi-cultural team led by Marit has developed breakthrough and award-winning integrated campaigns. She was also a permanent member of Axe’s global brand team, setting the global innovation agenda for one of Unilever’s most successful brands. Most recently Marit joined the global leadership team for Lux as a global brand director, based out of Singapore.

     

    Chris Ter Steege is a communication professional with an obsession for innovation and creativity in marketing, brand communication, digital and social media, and leading the creation of impactful experiences through integrated communication strategies and tactics. With 10 years experience, Global to Local, B2B and B2C, at Philips, Chris now leads regional cross-sector digital programs in Asia Pacific, co-leads the region brand campaign, works with sector marketers to deliver award-winning campaigns, and manages the digital team in one of the most diverse and fastest growing regions in the world.

     

    Leanne Cutts is Vice President, Marketing for Kraft Foods Asia Pacific Region, based in Singapore. She is responsible for driving the growth of the gum, candy, and powdered beverages categories as well as leading consumer insights & analytics and driving marketing excellence in the region.

     

    The Institute of Advertising Singapore (IAS) was founded in 1990 with the aim to position Singapore as an internationally recognised “centre of excellence” with world class advertising professionals, international best practices and industry leading creative output. The IAS has several highly successful business platforms for the advertising and marketing communities to meet, collaborate and raise the standards of the industry as well as encourage continuous education. The IAS has also organised the Singapore International Advertising Congress since 1998.

     

  • Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India.

    Tang introduces mango flavour

    By A Correspondent

     

    Come summer and everyone looks forward to the King of Fruits – juicy mangoes. Tang, introduced last year in India through Cadbury India, part of Kraft Foods, has launched the thick Tang Mango flavour in India. Delicious, refreshing and rich with the taste of mangoes, Tang Mango will give consumers the experience of a juicy mango-flavoured beverage.

     

    Convenient, affordable and available in delicious flavours, Tang provides mothers with an opportunity to make a quick, refreshing drink for their children by just adding water. Tang also contains vitamins A, B and C; and Iron that normally get depleted during the course of a hectic day in the life of today’s children.

     

    Announcing the new mango variant, Narayan Sundararaman – Director, Powdered Beverages, Gum & Candy – Kraft Foods, said, “We are extremely happy to announce the launch of Tang Mango, the first product in the Indian powdered beverage category in a unique thick format. Our consumer research showed that consumers prefer mango drinks that are thick, pulpy and give them the mango flavour and experience. Tang Mango has been developed in line with consumer expectations of consuming a thick and juicy mango flavoured beverage.”

     

    He further added, “We launched the ‘made-in-India’ Tang last year and the consumer response has been very good. We are working towards a bank of flavours that appeal to local tastes. We believe consumers are going to love Tang Mango and the experience that comes with it.”

     

    Tang Mango will be introduced through a new TVC campaign. Developed by Bates, the campaign is based on the theme of “Surprising Thickness” creatively rendered as ‘isse jaldi se kha jao’– “you will need to eat this”, playing closely on the experience of consuming a mango.

     

    Developed to suit the Indian palate, Tang Mango will be available in retail stores across the country in two pack sizes of 200 grams for Rs 40 and 500 grams for Rs 85.