MxMIndia

Tag: Kotak Mahindra

  • Kotak Mutual Fund will roll out pan-India marketing campaign spanning digital, radio, print, OOH and television

    Kotak MF launches new ad on SIPs

    By A Correspondent

     

    Kotak Mutual Fund has launched a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

     

    Said Nilesh Shah, MD & CEO, Kotak Mahindra Asset Management Company said: “There is a large population wary of investing in mutual funds as they don’t have easy access to clear their doubts. Our Mr. SIP uses technology to answer all investor queries so we can reach Kona Kona of India, as we believe SIP is one of the best ways to safeguard investments from market volatility over a long period of time”.

     

    Added Kinjal Shah, Head – Digital Business & Marketing at Kotak Mahindra Asset Management Company: “We have taken a new approach with the TVC, where we have personified the voice bot as Mr. SIP, who demystifies the myths related to Systematic Investment Plans. Even our social media route breaks the norms of traditional BFSI communication by using ‘cricket’ anecdotes to explain queries related to SIP in a simple manner.”

     

    Hyper Connect Asia, the agency of record, has conceived this integrated campaign. Said Kiran Khadke, CCO & Co-founder, Hyper Connect: “We were tasked to break the clutter in Investor Education communication and become synonymous with SIP. The idea stemmed from our research that showed consumers are still not clear on the many benefits of SIPs. Thus, we brought Mr. SIP to life – a go to ‘person’ for anything and everything on Mutual Fund. The integrated campaign is also supported by a web portal that empowers fence-sitters with interactive calculator, blogs and all the information they are looking on SIPs.”

     

  • Kona Kona 6% TVC uses the backdrop of rains to narrate stories of prosperity from different corners of India

    Kotak extends Kona Kona 6% thought further in latest TVC

    By A Correspondent

     

    Extending its Kona Kona Kotak campaign thought further, Kotak Mahindra has unveiled its latest campaign. After two years of drought, India is witnessing normal to excess rainfall in most parts. The national mood is upbeat, as a good monsoon promises prosperity and better agricultural output. The Kona Kona 6% TVC uses the backdrop of rains to narrate stories of prosperity from different corners of India.

     

    The government and Reserve Bank of India have taken a dovish stance on interest rates in the economy. Interest rates on small savings schemes such as postal savings, term and recurring deposits, National Savings Certificate (NSC), Senior Citizens Savings Scheme (SCSS), Public Provident Fund (PPF) etc. saw deep rate cuts recently, and further cuts are on the anvil.

     

    While KMB is aligned with RBI’s interest rate guidance, the bank continues to offer 6% interest rate on savings account balances above Rs. 1 lakh.

     

    Kona Kona 6% uses the backdrop of the monsoon to narrate stories of happiness and prosperity from different corners of India, such as Mysore, Chennai, Nashik, Vadodara, Chandigarh and Gangtok.

     

    The TVC will run in seven languages (Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu) on leading channels across India. Radio will also be leveraged for the campaign. The radio script will follow the TVC script, presented in the format of a weather report. In addition to the languages above, radio will also run in Punjabi and Malayalam.

     

    The outdoor campaign, set against the backdrop of rains, portrays happiness, and conveys the key message of Kona Kona 6%. The campaign will run in Mumbai, Chennai, Bengaluru, New Delhi, Hyderabad, Kolkata, Ahmedabad and Pune.

     

    Karthi Marshan

    Karthi Marshan, Sr. EVP & Head – Group Marketing, Kotak Mahindra Bank, said “India is witnessing good monsoons this year after two consecutive dismal seasons. Good rains lead to positive sentiments, and we can feel the excitement at grassroot levels. Our new Kona Kona 6% campaign captures this mood of cheer and optimism.”

     

    Marshan added, “Kona Kona 6% is an extension of our Kona Kona Kotak and the recent 6% campaigns. It emphasises how we are contributing to people’s prosperity with something as simple as higher returns on savings account, thereby enabling them to fulfil their aspirations. The campaign also showcases how different customer segments are benefiting from our wide range of products and services.”

     

  • The campaign aims to instill confidence in investors’ minds in mutual funds in general

    Kotak Mutual Fund launches ‘Jo Samjhega, Wo hi Paaega’ campaign

    By A Correspondent

     

    Kotak Mahindra Asset Management Company (KMAMC) has launched its new campaign ‘Jo Samjhega, Wo hi Payega’ to urge Indians to start investing in Mutual Funds as a prudent fiscal practice.

     

    Under its investor education initiative, KMAMC aims to reach out to working professionals who have sufficient disposable income, but are apprehensive about market cycles and its pitfalls. Through this educative campaign, Kotak Mutual Fund addresses risk-averse investors’ common misconceptions about mutual fund investments. The campaign aims to instill confidence in investors’ minds in mutual funds in general, and SIPs in particular as the simplest way to invest, while looking to inculcate a consistent and disciplined approach to investments.

     

    Kaiyomurz Daver, Vice President – Marketing, Kotak Mutual Fund said, “Research suggests that despite rapid growth, mutual fund penetration in India is still low compared to global peers, due to low financial literacy about the category and ill-informed perceptions surrounding mutual fund investments. The objective of the campaign is to create awareness about benefits of mutual funds and increase participation of the retail investor in equity markets. “Jo Samjhega, Wo hi Payega” highlights how SIP enables disciplined investments, even in small amounts, assisting in wealth creation over time.”

     

    Rahul Jauhari, Chief Creative Director, Everest Brand Solutions said, “Most people don’t understand the nuances of personal finance so well. Most people listen to voices of authority in their lives. So we put the two things together – and landed on a simple way of explaining the benefits of doing an SIP. The cast has been kept close to real and the pitch of the films has been kept believable.”.

     

  • Today there are more than 77 different things a customer could do using the Kotak mobile banking app

    Kotak unveils campaign to highlight mobile features

    By A Correspondent

    In today’s digital world, the mobile phone is fast becoming the focus of everybody’s attention. It empowers people to do what they want to do and need to do from wherever they are, whenever they want to. Banking is no exception. Kotak Mahindra Bank, on its part, has been a pioneer in digital banking.

     

    Over the last few months, Kotak has added several new innovative features, including message money, flight booking, buy a book via twitter, mobile and DTH recharge, internet-free mobile banking, and several other services. Today there are more than 77 different things a customer could do using the Kotak mobile banking app.

     

    The campaign builds on the hugely popular Kona Kona Kotak campaign that announced the coming together of Kotak Mahindra Bank and ING Vysya Bank. The multimedia campaign across TV, outdoor, and digital is built around the slogan “Phone Phone Mein Kotak”. It showcases how mobile banking using Kotak’s app and Hashtag Banking features has transformed the way people lead their lives, in simple and profound ways. Be it in large urban cities or in the smaller towns of our country.

     

    The campaign explores this change that is sweeping across India thanks to technology, innovation, and a customer orientation.

     

    The campaign pegs on three unique features of Kotak Mahindra’s Banking Experience on Mobile: Instant Money Transfer, Tweet to Buy a Book and Flight Booking to give viewers a perspective on the transactions they can do on their phone. It tries to communicate that with passage of time, the means of banking may be evolving but the emotions are just the same.

     

  • The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing

    Kotak Mahindra wins Efma Award in Spain

    By A Correspondent

     

    Kotak Mahindra Bank (KMB) has become India’s first BFSI company to receive worldwide recognition at the prestigious Global Distribution & Marketing Innovation Awards by Efma and Accenture, in Barcelona, Spain. KMB’s Jifi digital account won ‘Best New Product’ and was awarded runner up in ‘Most Disruptive Innovator’ category amongst over 600 case studies from 250 financial institutions across 69 countries.

     

    The global program recognises financial services firms for the most innovative projects and initiatives in distribution and marketing.

     

    Winners were selected by a combination of votes from a panel of judges composed exclusively of senior retail bankers from around the world and online votes from Efma members, which include 3,300 retail financial services companies in more than 130 countries.

     

    Speaking on the occasion, Deepak Sharma, Executive Vice President and Head – Digital Initiatives, Kotak Mahindra Bank said, “We are excited to be India’s first BFSI company to receive this global recognition. With Jifi, we have truly revolutionised conventional banking in India by seamlessly integrating it with popular social networking platforms. We will continue innovating in the digital banking space to delight our customers and the community with better banking solutions.”

     

  • The mandate came in to Maxus after a multi-agency pitch

    Maxus wins Kotak Mahindra business

    By A Correspondent

     

    Leading media agency Maxus has bagged the coveted mandate for the Kotak Mahindra Group in a multi-agency pitch.

     

    Speaking on the announcement, Kartik Sharma, MD, Maxus, South Asia, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years.” Maxus is part of the WPP-owned GroupM media services conglomerate.

     

    The agency has been in the news for recent wins like Ruchi Soya, Tata Tea, Redbus and Musafir.com This year, it also retained the coveted L’Oreal account after an aggressive multi agency pitch.  “2013 has been a great year for Maxus and we are excited with yet another client in our roster,” added Mr Sharma.

     

     

     

  • The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing.

    Debrief: Kotak Mahindra: Catching them young

    By Anil Thakraney

     

    Kotak Mahindra Bank has decided to expand its market share. And no, unlike IndusInd Bank they aren’t offering you a lucky number, they have decided to go after your kids. The bank has launched Kotak Junior, a new scheme whereby bachchas can now have their own account.

     

    As you would expect, the commercial is cute. A sweet little girl goes about collecting chillar from her family members by hook or by crook. Once she’s amassed enough, it’s time for the next step: Open a bank account. The jingle is sweet too and the ad is shot nicely. I like it that they haven’t shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that’s what makes the ad endearing.

     

    However, the TVC leaves some key questions unanswered. I guess Kotak Mahindra is hoping that sufficiently enticed, and under pressure from their kids, parents would visit the local branch with queries. I am not too sure that gamble will work in this case. Since the juniors will only land up with a membership card, with no direct control of the account, the delicious add-ons that Kotak Mahindra would most likely offer the kids need to be indicated in the ad. Today’s kids aren’t simple souls as bachchas from my generation used to be; they are very smart, and without tangible promises, they would not get interested.

     

    And by the way, hope Kotak Mahindra is offering a slightly higher rate of interest to the juniors. Itna toh banta hai, boss!

     

    Rating: (On a scale of 1-5): 2.5 Cute ad. But communication is incomplete.

     

    Anil Thakraney is a senior journalist and commentator. He is also Editor-at-Large, MxMIndia. The views of the writer are his own. He can be reached via Twitter at @anilthakraney

     

  • Kotak Mahindra, the investment banker to the deal had also approached other personal care companies such as Godrej, Dabur and Marico for a potential transaction

    Shahs to drop Anchor’s oral care portfolio; Emami close to buying toothpaste brand

    By Kala Vijayraghavan & Sagar Malviya

     

    Mumbai-based consumer products Anchor Healthcare has had several rounds of discussions with the Kolkata-headquartered Emami to sell its oral care business, top officials close to the development said.

     

    Kotak Mahindra, the investment banker to the deal had also approached other personal care companies such as Godrej, Dabur and Marico for a potential transaction, added the officials.

     

    However, interest in Anchor’s only other brand outside of oral care, Dyna soap, was lacklustre, with buyers more interested in Anchor White toothpaste, Anchor Gel as well as a toothpowder and toothbrushes. When contacted, Atul Shah, promoter of Anchor, denied any sale plans. However, a senior executive at a domestic investment bank confirmed that the company has been sounding off various buyers.

     

    In early 2011, Business Standard had reported that the Shahs had plans to sell the entire consumer products business, lock, stock and Dyna. However, a banker privy to the proceedings pointed out that valuations of the business may have deterred the promoter family from selling in single transaction.

     

    The Shahs are expecting over Rs1,000 crore for the consumer business, added the banker. The company is estimated to have closed the year ended March 2012 with sales of Rs450-500 crore, said a research analyst covering the fast-moving consumer goods sector.

     

    Emami, for its part, has created a war-chest to fund acquisitions. In 2010, the board of the cosmetics and toiletries marketer had approved plans to raise long-term resources up to Rs2,000 crore through the issue of securities as well as to double the borrowing limit to Rs3,000 crore primarily to fund potential buys.

     

    In 2008, Emami had acquired Zandu Pharmaceuticals, but subsequently hasn’t had much luck with buyout attempts. Last year it lost out to Reckitt Benckiser in the race to buy Paras’ personal care business that includes brands such as Livon, Borosoft and SetWet. Early this year, Reckitt sold some of Paras’ personal brands to Marico in a deal that Emami too was keen on.

     

    “Emami will continue to explore avenues for inorganic growth, but we do not wish to comment on any speculations,” said NH Bhansali, CEO, finance, strategy & business development, Emami.

     

    In 1997, Anchor challenged multinational giants like Colgate and Hindustan Unilever by finding a unique proposition in a tough-to-differentiate category by launching a ‘vegetarian’ toothpaste. In the initial years, Anchor managed to grab a market share of close to 10 per cent in a highly-competitive market.

     

    In 2007, the Anchor group had sold an 80 per cent stake in the business of electricals to Japan’s Matsushita Electric Works – owners of the National and Panasonic brands – for Rs2,000 crore. Personal care became the family’s focus area. Soon after the sale of Anchor Electricals, the group bought Forhans, one of the country’s oldest toothpaste brands, from John Oak Remedies. However, the Shahs didn’t make much headway with Forhans, which does not figure amongst Anchor Healthcare’s brands on its website.

     

    Source: The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

  • This is already turning out to be an exciting year for Everest with two wins in the first month.

    Everest to handle Kotak Mahindra Mutual Fund

    By A Correspondent

     

    Hot on the heels of bagging Augere’s Wireless Broadband business in India, Everest Brand Solutions has now added Kotak’s Mutual Fund business to its kitty. No pitch calls preceded the account win. The company awarded the business to the agency based on the strategy and creative work presented by them.

     

    Dhunji Wadia, President, Everest Brand Solutions, remarked, “We welcome Kotak Mutual Funds to the Everest family. We believe in working with our clients and adding value to their business. More and more clients are recognizing what we bring to the table. It’s a huge vote of confidence for our way of working. This is a significant win for us.”

     

    Mr Wadia further stated, “Everest is in an exciting phase of transformation. The hard work put in over the last few months is bearing fruit now. We expect a lot of action in the coming months.”

     

    Rahul Jauhari, NCD, Everest said, “Our point of view on what Kotak Mutual funds should do, given the turbulent times in the market found favour with the Kotak team. And, of course, the vibes between our teams were great. It’s an exciting category as well. We look forward to a long and fruitful relationship.”

     

    Everest witnessed the onset of change with a change of guard at the senior management level and subsequent additions to the core team in 2011. Since then the agency has been in a ‘transformational’ mode, adding businesses like Danone B:lue, Ranbaxy Volini, GoAir, Augere’s Wireless Broadband, amongst others, to the kitty.

     

    Kotak Mahindra Asset Management Company Limited (KMAMC), a wholly owned subsidiary of KMBL, is the Asset Manager for Kotak Mahindra Mutual Fund (KMMF). KMAMC has over 10 lakh investors in various schemes.

     

    Everest is the second oldest agency in India, started in 1946. Everest has built some of the biggest brands in the market place – Parle Products, CNN-IBN, GoAir, Emami, Tata Housing, Akai, T-Series, among others.