MxMIndia

Tag: Kotak Mahindra Life Insurance Company

  • Guaranteed Wealth Builder Plans

    Kotak Life launches its digital-first campaign

    Kotak Mahindra Life Insurance Company Limited launched its digital-first campaign for its Guaranteed Wealth Builder Plans (GWBPs).

    Said Subhasis Ghosh, Joint President, Kotak Mahindra Life Insurance Company: “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognising the importance of financial certainty, GWBPs enable investors to strategise and budget their finances confidently, a crucial aspect given that economic uncertainties are common.”

    Added Ankit Mathur, Group Creative Director at Grey Group: “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way.”

  • Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities of the Insured

    Kotak Life highlights the Importance of complete life insurance in latest ad film

    By A Correspondent

     

    Kotak Mahindra Life Insurance announced the launch of its new digital campaign which highlights the importance of complete life insurance plan.

     

    Said Subhasis Ghosh, Head – Marketing & Group Insurance, Kotak Mahindra Life Insurance Company: “Life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death. But what happens in case of a serious illness or disability? It makes the purchased policy cover incomplete. Kotak Life’s #PooraPlan completes the incomplete by going beyond the conventional coverage and providing added benefits that cover disabilities and critical illness.”

     

    The campaign is conceptualised and executed by Wunderman Thompson. Said Steve Priya, Executive Creative Director at the agency: “Until now, Life insurance as we know it is actually ‘After Life’ insurance. The category is built on taking care of your loved ones, after you’re gone. Death however, is just one of the outcomes. But what happens if you’re critically ill or suffer an accident that leaves you disabled. A tough conversation but one that was necessary. We decided to shake up the category and call any insurance plan that doesn’t cover every eventuality as ‘Aadha Insurance’. Subbu (Vinay Pathak) makes a comeback in a series of logical, practical yet lighthearted commercials and propagates the need for a complete or rather #PooraPlan from Kotak Life Insurance”.