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Tag: Kotak Mahindra Group

  • Supports the Indian contingent

    Kotak signs agreement with Paralympic Committee of India

    By Our Staff

     

    Kotak Mahindra Group has announced that it has entered into an agreement with the Paralympic Committee of India (PCI) to support the Indian contingent at the ongoing Tokyo Paralympic Games.

     

    Said Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group: “Sports has the capacity to thrill and captivate, to bring people together, to inspire a nation. Even more so, when the athletes have overcome seemingly insurmountable challenges along the way. We are delighted to have been given the opportunity by the Paralympic Committee of India to support and cheer on the Indian contingent as they give it their all for the country at the Tokyo Paralympic Games. We wish Team India all the very best.”

     

    Added Dr Deepa Malik, President, Paralympic Committee of India: “We are excited to have the Kotak Mahindra Group extending its support to the Indian athletes participating at the Tokyo Paralympic Games. These sportspeople have battled the odds to get to where they are and to have the backing of a leading institution like Kotak means a great deal to all of us. As we strive for sustained sporting excellence as a nation, it is important that we develop a holistic sporting ecosystem that involves the participation of multiple stakeholder groups.”

     

  • The song conveys the importance of slowing down, exercising restraint and learning from this crisis

    Kotak releases song for the new normal

    By A Correspondent

     

     

    https://www.facebook.com/KotakBank/videos/2585108728422610/

     

    To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted, Kotak Mahindra Bank announced the launch of the song – “Oh jazbati Bhaarat waasi, Mann ki Lagaam ko aaj tu kass le…Tere Charan Kamal Kaabu Mein Rakh Le”, a song that conveys the importance of slowing down, exercising restraint and learning from this crisis.

     

    The voiceover song on an animated video has been composed by noted music composer and producer, Ram Sampath, and written and sung by Swanand Kirkire. The video has been conceptualised by Cartwheel Creative Consultancy and the animation has been designed by Plankton Collective.

     

    Said Karthi Marshan, President and Chief Marketing Officer, Kotak Mahindra Group: “As we get ready to restart life in the new normal, our natural instinct is to resume from where we left off and revert to the way we lived our lives before the lockdown. That is likely to be very unsafe not just for us, but also our kith and kin, as well as the community at large. Through this charming and cheerful song, Kotak is sharing the message that all of us must get wiser from our learnings, and continue practicing social distancing and all the safety norms that kept us safe and alive during the lockdown. Our aim is to spread positivity and convey that while things are tough, by staying together, taking care of oneself and each other, we can overcome mankind’s biggest crisis.”

     

     

  • Rajiv Dube Director of Corporate Services Aditya Birla Group will Chair the Jury

    IAA Leadership Awards to be held on July 27 in Mumbai

    By A Correspondent

     

    The IAA Leadership Awards, now in its sixth edition will be presented in Mumbai at the St. Regis Hotel on July 27, 2018.

     

    Rajiv Dube, Director of Corporate Services, Aditya Birla Group will chair the Jury that will recognise marketers in major categories.

     

    The jury members for this flagship award for marketers include R Ramakrishnan, Vice Chairman & Joint MD and Group CEO – Polycab and Karthi Marshan, Marketing Head, Kotak Mahindra Group amongst others.

     

    Said Ramesh Narayan President India Chapter of the International Advertising Association (IAA): “The IAA Leadership Awards have, over the last five years, been acknowledged as the gold standard of marketing awards.”

     

    Along with the awards for the top marketers of the year, a special committee of the IAA will decide on who will get the iconic Business leader of the Year (last year Mukesh Ambani personally accepted it and the year before that Kumar Mangalam Birla accepted it), Editor of the Year, CEO of the Year (Creative and Media Agency), News Anchor of the Year and Brand Ambassador of the Year.