MxMIndia

Tag: Kotak Mahindra Bank Ltd

  • To support eye surgeries

    Kotak Bank associates with Vision Foundation of India

    By Our Staff

     

    Kotak Private Banking has partnered with Vision Foundation of India to provide eye surgeries to visually impaired children and transform their lives, this Diwali. Through a unique initiative, Kotak Private Banking will support eye surgeries for children up to 18 years old in various cities across the country, including Hubli, Sangli, Nashik, Valsad, and Bengaluru. This initiative will enable a brighter future for the lives of young children.

     

    This initiative also covers comprehensive support through initial eye check-ups, addressing various eye conditions, including paediatric cataracts, refractive errors, amblyopia, posterior segment diseases, Retinopathy of Prematurity (ROP), and corneal opacities.

     

    Said Oisharya Das, CEO – Kotak Private Banking, Kotak Mahindra Bank Ltd: “On behalf of our clients and in alignment with our brand philosophy of ‘Live Your Purpose’, we endeavour to do our bit to transform lives of children through our ‘Light of Sight’ initiative as we celebrate Diwali in a meaningful way. We are delighted to associate with Vision Foundation of India to provide eye surgeries to underprivileged children across the country.”

     

  • Features stand-up comedians Tanmay Bhat and Samay Raina

    Kotak811 launches campaign

    By Our Staff

     

    Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank, announced the launch of its campaign that highlights Kotak811 as the digital bank that lets you do more with your time. The campaign #SamayKoSahiKaamPeLagao features new-age stand-up comedians, Tanmay Bhat and Samay Raina.

     

    Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms. The campaign kicks off with an ad film that is a humorous take on doing more with time, as it shows time being put to better use by literally putting the protagonist Samay (Raina) to better use.

     

    Said Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd.: “The campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811. Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”

     

    Akshay Gurnani, Co-Founder and CEO of Schbang, added: “Kotak811 wanted to highlight the convenience of digital banking. Understanding our audience, we knew collaborating with the popular duo – Tanmay Bhatt & Samay Raina would amplify our messaging and draw the right eyeballs. The campaign is overall aimed at showing how the ‘Samay’ you save by digitally banking with Kotak811 can be spent doing things that actually matter to you.”

     

  • Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad

    Kotak partners 6 cricket teams, launches MyTeam cards

    By A Correspondent

     

    Kotak Mahindra Bank Ltd (Kotak) has announced that it is the official partner of six IPL cricket teams – Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad, and has launched MyTeam Debit and Credit Cards.

     

    Said Uday Kotak, Managing Director & CEO, Kotak Mahindra Bank: “Undoubtedly cricket is at India’s heart and is keenly followed by millions of fans. I count myself as one among them. This year, due to the unique circumstances, the excitement and interest in the cricketing events are at another level altogether. In this context, I am delighted to announce that Kotak is partnering six power-packed teams and launching MyTeam Debit and Credit Cards. Indian cricket fans can now carry a memento of their favourite team in their pocket and flaunt their loyalties at every swipe.”