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Tag: Kotak Life Insurance

  • iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, etc

    iProspect India to handle digital marketing for Kotak Life Insurance

    By A Correspondent

     

    iProspect India has bagged the digital marketing mandate for Kotak Mahindra Life Insurance (Kotak Life). Under this partnership, iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

     

    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”

     

     

  • Kotak Life Insurance's core focus is to add value to a customer's life by providing protection and long term savings (PALTs)

    Kotak Life Insurance says, “100 Saal Jiyo! Koi Hai… Hamesha”

    By A Correspondent

     

    Life expectancy in India has gone up by five years in a decade. With enhanced focus on health care, rising income levels and a better standard of living, the average life expectancy is likely to reach 77 in the next few decades.

     

    Based on current patterns of growth, India’s population is expected to grow by 16 per cent to reach 1.4 billion by 2025. Rapid ageing will progressively become a global phenomenon in the 21st century. From 2025 to 2050 the population will increase by a further 34 per cent, reaching 1.88 billion. Those above 50 years of age will constitute 22 per cent of the population in 2025. By 2030 there will be approximately 180 million retired individuals. The number is higher than the similar population in many developed countries. Therefore, in about 14 years we will have highly enthusiastic retired individuals who are ready to explore the next phase of life with renewed vigour.

     

    Kotak Life Insurance’s core focus is to add value to a customer’s life by providing protection and long term savings (PALTs). Kotak Life Insurance as a brand has chosen the warmer side to life insurance – financial planning for living a long life through a partnership that is long withstanding. The company has launched a new ad campaign, aimed at audiences in the age group 30-50 years, called “Koi Hai… Hamesha”

     

    Essentially, the key insight is that life expectancy has gone up and people are going to live longer. There may be people who will up to a 100 years. The Indian blessing ‘Sau Saal Jiyo’ could become a reality in a sooner than distant future. The new campaign provides the backdrop for the launch of the new whole life plan, which protects your life and enables investments during that long life up to 99 years of age. “Koi Hai Hamesha” is the new brand promise that says we will be there with you for forever.

     

    The new ad campaign has launched across TV, and digital platforms. The media plan covers leading GECs (Hindi & Regional), business, English and regional news channels. There are two TVCs – 30 seconds (main film) and 15 seconds (a sequel). The main film establishes a concern and the sequel ends with a solution where the protagonist is now happier and better informed.

     

    JWT has designed the ad campaign for Kotal Life Insurance.

     

  • WATConsult creates Ab Meri Baari campaign for Kotak Life Insurance

    Kotak Life puts the focus on retirement with ‘Ab Meri Baari’

    By A Correspondent

     

    Kotak Life Insurance has rolled out a new digital campaign, ‘Ab Meri Baari’ for their latest Active Retirement plan. It has launched with an inspiring digital video commercial that speaks about the life of a layman and his dreams. The campaign is conceptualized by WATConsult, the full service digital agency from the Dentsu Aegis Network.

     

    The video starts with a college going boy convincing his mother to let him go on a bike trip to Ladakh. The mother doesn’t allow as she believes that the trip will ruin his studies and ultimately career. The boy has to give up on his passion for completing the classic life goals of a common man: education, career, marriage etc. However, the video ends on a happy note when it shows how the boy follows his passion after retirement by going on that bike trip. The message, in turn, enforcing the active retirement plan by Kotak Life Insurance.

     

    Elizabeth Venkataraman

    Elizabeth Venkataraman, Executive Vice-President & Head- Marketing, Kotak Mahindra Old Mutual Life Insurance Limited (KLI) said, “Through our #AbMeriBaari digital campaign, we want to motivate people to start planning early (35-40 years) for retirement. This will help ensure a better retirement corpus for individuals. Interests and passion are not tied to age as they once were. There is a growing focus on fitness and as a result people look and behave young and need money to fund that.  With technology and social media being as accessible to the ‘retired and retiring’ generation as it is to the youngsters, there is immense scope to connect with the audience online. We believe this video will connect with our audiences across the chosen platforms.”

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “Life after retirement is an important topic yet handled with a laidback attitude. With ‘Ab Meri Baari’ campaign we target those who aren’t following their passion due to the responsibility of earning livelihood. The campaign starting with a DVC (digital video commercial) is followed by a complete digital promotion with contests, social posts etc. We are sure to drive conversation around active retirement with the campaign.”