MxMIndia

Tag: Kopiko

  • Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week

    Kopiko rolls out exciting offer promoting the candy brand

    By A Correspondent

     

    Kopiko has unveiled its Scratch Karo Aagey Raho’ offer. Consumers stand a chance to win Xiaomi Smart phones every hour, a Pulsar bike every day and a Maruti Swift car every week in the the contest will run till October 15.

     

    Speaking on the offer, Barani Dharan, Marketing Head said:“Kopiko has been delighting consumers with its authentic pocket coffee, made from the extraction of real coffee beans. The brand is focused on delivering innovative and memorable experiences for our ardent loyalists. With this contest, we are seeking an enjoyable engagement with the consumers and have already received tremendous response pan India for this activity. Hundreds of buyers have already won prizes and there are many more to win.”

     

     

  • The ad conceived by Leo Burnett offers young India a new mantra

    Wake up call from Kopiko’s new TVC

     

     

    Inbisco India is back on television with a new TVC for its premium and popular coffee candy – Kopiko, a hard-boiled candy with a coffee extract.  In the TVC, the brand introduces Durgesh, ayoung man from a small town, who promotes Kopiko’s mantra – ‘JaageRaho, AageRaho’.

     

    Conceptualised by Leo Burnett, the TVC begins with Durgesh praying while holding a self-help motivational book in his hand. Speaking on Kopiko, Achyut 4Kasireddy, Managing Director of India and Indian Sub-continent, Inbisco India said: “Kopikois the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere. The new TVC highlights Kopiko’s proposition as a candy that helps recharge energies and stay alert, because of its real coffee extracts.”

     

    Speaking on the TVC, Sanju Menon, Senior Vice President, Leo Burnett India said: “The confectionary category in India is very cluttered and the challenge to regain top spot in the category was quite daunting. As we understood the product deeper, the solution became quite apparent – to create a narrative that is derived from the product itself and not a mere piece of entertaining content. The story of Durgesh is something experienced by many. Making the story relevant and humorous will surely help us achieve our objectives. “