MxMIndia

Tag: Koovs

  • Each of the campaigns target the work from home scenario while making it fun and exciting

    Koovs joins conversation around Covid-19 in campaign

    By A Correspondent

     

    Koovs.com has launched its campaign titled #AboveKeyboardDressing and #UnpausewithKOOVS. The campaign targets work from home scenario adopted by most companies while making it fun and exciting.

     

    Notes a communique: “The #AboveKeyboardDressing campaign is all about mixing work and comfort together. Via this campaign, Koovs wants to bring forth the juxtaposition of two completely opposite dressing styles. The latter campaign #UnpausewithKoovs, is about engaging with influencers to find out how are they making the most of their time when quarantined at home. With this campaign, Koovs.com aims to be a platform to spread positivity and also where people showcase their talents.

     

     

  • The interviews will feature actress RichaChadda, athlete Namrata Purohit, celebrity Stylist Sanjana Batra, comedienne Kaneez Surka and chef Bani Nanda

    HT Media and Koovs expand strategic partnership

     

     

    Koovs plc, the London-listed fashion online business, has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on March 8, by profiling five amazing young women, famous in India in five very different fields.

     

    The daily features will leverage the reach of The Hindustan Times and its Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM daily.

     

    This new initiative is part of the continuing strategic partnership between Koovs and HT Media.HT Media Group has invested £3 million and holds a 6.16 per cent stake in Koovs plc. Said Piyush Gupta, chief financial officer at HT Media: “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”

     

    Added Mary Turner, CEO Koovs: “This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”