MxMIndia

Tag: Koovs Group

  • He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India

    Koovs.com appoints Gaurav Nabh as Marketing Director

    By A Correspondent

     

    Gaurav Nabh

    Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture KOOVS has appointed Gaurav Nabh as Marketing Director for KOOVS.COM.

     

    Gaurav will be based in India and operate out of the KOOVS’ headquarters in Gurgaon. In his new role as the Marketing Director, he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs. He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India.

     

    Mary Turner, CEO of KOOVS Group says, “I am delighted to have Gaurav join KOOVS. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital Marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”

     

    On his appointment Gaurav said, “Ecommerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. We wish to brand KOOVS as the first choice for western fashion and global trends. Through a host of innovative marketing campaigns, the aim is to build KOOVS as the preferred fashion destination for the style conscientious youth of India.”

     

    Formerly CEO of Quasar, WPP’s specialist digital agency in India, Gaurav brings over 14 years of rich experience in Marketing through the digital & mobile medium as a brand marketer and agency partner. He was also the part of the core team responsible for for launching Virgin Mobile and Telenor in India. He has worked with top international brands such as Proctor & Gamble, Nestlé, Colgate and Domino’s Pizza on their digital launches in the market and has over eight years’ experience in mobile marketing.

     

    On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.”

     

  • Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

    Koovs.com urges users to explore its unique offerings

    By A Correspondent

     

    Online fashion store koovs.com has launched a multi- media brand campaign – ‘step into koovs.com’ for the Indian market. Conceptualised by Grey London, the campaign is aimed at engaging with the young fashion enthusiasts and inspiring them to innovate with fashion. The new campaign will comprise of TV commercial, cinema, billboards, print and digital.

     

    Styled as a music video, the commercial features up-and-coming British rapper Lady Leshurr performing her explosive track, Hours and 17 year-old International dance sensation Dytto, who recently performed on The Ellen DeGeneres Show. The commercial with these two young and talented international artists represents the global fashion appeal that the brand stands for. The video includes a combination of dance, music and fashion, which appeal to youth across the globe. The television commercial showcases the main leads as they experience a fashion journey across the globe. From a Mumbai street to an East London food market, from an underground party in a Parisian ballroom to the beauty of a Manhattan rooftop, the concept was designed to showcase how fashion is empowering them to achieve their aspirations.

     

    Directed by Stink’s Martin Krejci, it took three weeks to shoot and presents an extreme technical challenge. Working with highly acclaimed technology specialist Tom Sparks, the VFX were done in camera using wires and completed in Flame. For each transition, multiple camera passes were utilised to capture multiple layers of action – actor, stunt double, clothing before and after and beauty passes. Each layer was then painstakingly composited to create a scene and seamless transition from one incredible scene to the next.

     

    Speaking on the brand campaign, Mary Turner, CEO, Koovs Group said, “We have successfully established a loyal fan base using digital media and now want to reach out to a wider audience through our multi media campaign ‘Step into koovs.com’. The aim is to establish Koovs as an undisputed authority on affordable western fashion. The idea is to inspire young people to explore, to be creative and enjoy fashion every day.”

     

    The television commercial has been designed to appeal to the emerging young population who are keen to explore the global culture and want to embrace a new energy.