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Tag: Koovs.com

  • Each of the campaigns target the work from home scenario while making it fun and exciting

    Koovs joins conversation around Covid-19 in campaign

    By A Correspondent

     

    Koovs.com has launched its campaign titled #AboveKeyboardDressing and #UnpausewithKOOVS. The campaign targets work from home scenario adopted by most companies while making it fun and exciting.

     

    Notes a communique: “The #AboveKeyboardDressing campaign is all about mixing work and comfort together. Via this campaign, Koovs wants to bring forth the juxtaposition of two completely opposite dressing styles. The latter campaign #UnpausewithKoovs, is about engaging with influencers to find out how are they making the most of their time when quarantined at home. With this campaign, Koovs.com aims to be a platform to spread positivity and also where people showcase their talents.

     

     

  • The interviews will feature actress RichaChadda, athlete Namrata Purohit, celebrity Stylist Sanjana Batra, comedienne Kaneez Surka and chef Bani Nanda

    HT Media and Koovs expand strategic partnership

     

     

    Koovs plc, the London-listed fashion online business, has joined forces with strategic partner and investor HT Media to celebrate International Women’s Day on March 8, by profiling five amazing young women, famous in India in five very different fields.

     

    The daily features will leverage the reach of The Hindustan Times and its Fever 104 FM radio station with profiles in The Hindustan Times HTCity section and radio interviews running parallel on the evening primetime Fever 104 FM daily.

     

    This new initiative is part of the continuing strategic partnership between Koovs and HT Media.HT Media Group has invested £3 million and holds a 6.16 per cent stake in Koovs plc. Said Piyush Gupta, chief financial officer at HT Media: “This is a great initiative to engage our young audience.  We have a huge belief in the long-term investment prospect with Koovs.”

     

    Added Mary Turner, CEO Koovs: “This campaign brings together the reach of HT Media’s channels with Koovs following to provide the right platform to profile these dynamic and inspiring young women.”

     

  • He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India

    Koovs.com appoints Gaurav Nabh as Marketing Director

    By A Correspondent

     

    Gaurav Nabh

    Koovs PLC, the London-listed parent of Indian lifestyle e-commerce venture KOOVS has appointed Gaurav Nabh as Marketing Director for KOOVS.COM.

     

    Gaurav will be based in India and operate out of the KOOVS’ headquarters in Gurgaon. In his new role as the Marketing Director, he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs. He will helm the on-going marketing strategy and help build KOOVS a leading western fashion destination in India.

     

    Mary Turner, CEO of KOOVS Group says, “I am delighted to have Gaurav join KOOVS. He brings invaluable experience in digital and mobile marketing, especially his early experience in launching Virgin Mobile and Telenor in India and deep understanding of the Indian consumer. Digital Marketing is gaining traction in the industry and his expertise in the field will help the brand take a leap forward.”

     

    On his appointment Gaurav said, “Ecommerce is reshaping the Indian consumer’s shopping habits and I am delighted to be a part of this journey. We wish to brand KOOVS as the first choice for western fashion and global trends. Through a host of innovative marketing campaigns, the aim is to build KOOVS as the preferred fashion destination for the style conscientious youth of India.”

     

    Formerly CEO of Quasar, WPP’s specialist digital agency in India, Gaurav brings over 14 years of rich experience in Marketing through the digital & mobile medium as a brand marketer and agency partner. He was also the part of the core team responsible for for launching Virgin Mobile and Telenor in India. He has worked with top international brands such as Proctor & Gamble, Nestlé, Colgate and Domino’s Pizza on their digital launches in the market and has over eight years’ experience in mobile marketing.

     

    On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.” On his appointment, Mohanty said, “Online commerce is reshaping the Indian consumer’s shopping habits and I am delighted to have the opportunity to spearhead an industry leader.”

     

  • Stink's Martin Krejci and VFX specialist Tom Sparks reunite to take on another extreme technical challenge

    Koovs.com urges users to explore its unique offerings

    By A Correspondent

     

    Online fashion store koovs.com has launched a multi- media brand campaign – ‘step into koovs.com’ for the Indian market. Conceptualised by Grey London, the campaign is aimed at engaging with the young fashion enthusiasts and inspiring them to innovate with fashion. The new campaign will comprise of TV commercial, cinema, billboards, print and digital.

     

    Styled as a music video, the commercial features up-and-coming British rapper Lady Leshurr performing her explosive track, Hours and 17 year-old International dance sensation Dytto, who recently performed on The Ellen DeGeneres Show. The commercial with these two young and talented international artists represents the global fashion appeal that the brand stands for. The video includes a combination of dance, music and fashion, which appeal to youth across the globe. The television commercial showcases the main leads as they experience a fashion journey across the globe. From a Mumbai street to an East London food market, from an underground party in a Parisian ballroom to the beauty of a Manhattan rooftop, the concept was designed to showcase how fashion is empowering them to achieve their aspirations.

     

    Directed by Stink’s Martin Krejci, it took three weeks to shoot and presents an extreme technical challenge. Working with highly acclaimed technology specialist Tom Sparks, the VFX were done in camera using wires and completed in Flame. For each transition, multiple camera passes were utilised to capture multiple layers of action – actor, stunt double, clothing before and after and beauty passes. Each layer was then painstakingly composited to create a scene and seamless transition from one incredible scene to the next.

     

    Speaking on the brand campaign, Mary Turner, CEO, Koovs Group said, “We have successfully established a loyal fan base using digital media and now want to reach out to a wider audience through our multi media campaign ‘Step into koovs.com’. The aim is to establish Koovs as an undisputed authority on affordable western fashion. The idea is to inspire young people to explore, to be creative and enjoy fashion every day.”

     

    The television commercial has been designed to appeal to the emerging young population who are keen to explore the global culture and want to embrace a new energy.

     

  • This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few

    MediaCom to handle media mandate for Koovs.com

    By A Correspondent

     

    MediaCom has been awarded the media planning and buying duties for the online fashion brand Koovs.com. The appointment is ahead of the launch of the brand’s first 360 degree ad campaign later this month. MediaCom India will be responsible for media planning and devising efficient media mix for the new campaign.

     

    This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few.

     

    Mary Turner, CEO, Koovs.com said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

     

    Speaking on the win, Debraj Tripathy, Managing Director, MediaCom said, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”

     

  • Carat has been receiving wide acceptance amongst marketers and media professionals with Koovs.com as their second win

    Carat Bengaluru bags Koov’s Media AOR

    By A Correspondent

     

    Koovs.com, one of India’s fastest growing fashion e-store, announced that they had chosen to partner with Carat Media Services after screening a number of media agencies.

     

    Speaking on the appointment, Mr. Rajesh Kamra, Director – Koovs.com, said: “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

     

    Joydeep Raha, Senior Vice President -South, Carat Media, shared: “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for  Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

     

    Commenting on the engagement, Kartik Iyer, Managing Director Carat India, expressed his joy and said: “I am delighted to partner with Koovs.com, which is India’s fastest growing ecommerce site and thank Mr. Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights.”

     

    Carat, which launched its Bangalore operation 3 months ago, has been receiving wide acceptance amongst marketers and media professionals with Koovs.com as their second win after the Digital and OOH duties of Wipro Technologies.

     

    Carat is part of the Aegis Media Group. Other companies in the group include Vizeum, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar and iProspect.