MxMIndia

Tag: Konark Gaur

  • The Womb is the agency

    Sebamed releases campaign titled ‘Filmstars kee nahi, science kee suno’

    By Our Staff

     

    Sebamed, a German personal care brand, has released a campaign titled ‘Filmstars kee nahi, science kee suno’ to demonstrate its superiority over market leaders in the soap category.

     

     

     

    Shashi Ranjan

    Commenting on future plans, Shashi Ranjan, India Head for Sebamed, said: “At Sebamed we stand for truth and transparency. During these unprecedented times, our wide portfolio of Skin & Hair care products with unique pH 5.5 benefit offers the new Gold standard to the consumers. We remain strategically committed to invest in attracting best talent, creating engaging brand stories and driving rapid distribution expansion across channels.”

     

    Added Konark Gaur, India Head of Marketing for Sebamed:  “Consumers today are re-evaluating their brand choices and are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty & authenticity wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”

     

    Konark Gaur

    Said unnamed creative partner at The Womb: “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating. Striking the right balance between the bandwagon fallacy and authenticity, the brand is building a connection with its consumers through demonstration-based advertising with an honest approach.”

     

     

  • The campaign aims to educate moms about the unique benefits of pH 5.5

    Sebamed educates mothers via new campaign

    By A Correspondent

     

    German and skin care brand Sebamed has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India ‘pH 5.5 = perfectly healthy skin’. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it safe and healthy.

     

    Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.

     

    Speaking on the campaign, Konark Gaur, Head of Marketing – Consumer Products, USV Pvt Ltd. said: “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.” Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and onground outreach programmes to drive credibility and advocacy.

     

    Added Madhu Noorani, President (Creative), Lowe Lintas said, “Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin.”