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Tag: Komal Lath

  • Onboards as Strategic Communication Partner

    Tute Consult stitches partnership with Cloud Tailor

    By Our Staff

     

    Integrated marketing and communications firm Tute Consult has won the communication mandate for Cloud Tailor, a women’s wear space that aims at providing a digital solution to an offline tailoring problem.

     

    Susmitha Lakkakula
    Susmitha Lakkakula

    Speaking on the partnership, Susmitha Lakkakula, Founder, Cloud Tailor, said: “The women’s wear industry is one of the fastest growing segments globally, thanks to the insurgence of private and local labels that have flourished in the recent years. But, the estimates of the personalized fashion industry is not accounted for due to it being a fragmented industry. With this thought in mind, in being the ‘One Stop Shop’ for all personalised fashion choices for global women, we aim at simplifying and enhancing the overall experience in the women’s wear segment. We live by our tagline ‘You Design, We Stitch’ that helps us in keeping our customers at the pedestal of all our business goals and objectives.

     

    Komal Lath
    Komal Lath

    Added Komal Lath, Founder, Tute Consult: “We are ecstatic to lead the communications mandate for a D2C brand like Cloud Tailor which has the potential to become a unicorn and to rise ahead in terms of growth strategy. A new age brand like Cloud Tailor that allows us to strengthen our forte, adapt newer strategies and reinvent ourselves. We are looking forward to a great partnership.”

     

  • To lead their communications mandate

    Tute Consult partners with Health & Glow personal care

    By Our Staff

     

    Health & Glow has appointed Tute Consult, an integrated communications firm, as its communication partner for driving a two-fold communications strategy for B2C and B2B stakeholders.

     

    K Venkataramani
    K Venkataramani

    Speaking on the partnership, K Venkataramani, Managing Director and CEO, Health & Glow said: “Beauty and personal care is a very exciting space and there’s never a dull moment here.  With the industry expecting an  upswing and entry of new brands and product innovations, we are looking forward to redefining personalization and further enhancing the overall experience for our customers. We aim to take the retail experience to another level and make online shopping even more convenient through our innovative omni channel offerings as we enter the 25th year with a forward-thinking approach.”

     

    Komal Lath
    Komal Lath

    Commenting on another win in the beauty sector, Komal Lath, Founder, Tute Consult, added: “We are delighted to partner with Health & Glow and lead their communications mandate to help the brand establish its presence while it embarks on an inventive, trust-building journey. With the changing consumer behaviour, we believe we are at the cusp of the self-care revolution both in the health and beauty industry. Personal care industry is one of the booming industries today with an always on innovation mode. Communication, therefore, has to be in an always on innovation mode too. Our expertise in the beauty, FMCG and D2C sector over the years has refined our thought process and our approach to communication output all of which we have planned to utilize for the brand.”

     

     

  • To spearhead communications programme to establish the brand's dominance

    Tute Consult wins pitch of Modi Naturals

    By Our Staff

     

    Modi Naturals Edible Oil has appointed Tute Consult as its Communication agency for driving relevant campaigns, content marketing and strategic PR with an advanced data-driven and communications approach.

     

    Akshay-Modi
    Akshay-Modi

    Said Akshay Modi, Joint Managing Director, Modi Naturals: “Going forward with our vision FY 21-22, we have a number of strategic initiatives planned. We wanted an agency that intersects creativity, data and messaging to build our brands; and are delighted to see that Tute understands our need of adopting an integrated communication approach with the required sensitivity during the pandemic. We are certain that the dynamic and experienced talent at Tute will help us drive our narrative in a captivating manner.”

     

    Komal Lath
    Komal Lath

    Added Komal Lath, Founder, Tute Consult: “FMCG industry is one of the priority sectors during the pandemic and Modi Naturals has come to us at a time when the surrounding is extremely sensitive. With the company’s expansion into new markets, we are highly thrilled to commence this exciting and challenging journey with Modi Naturals. We believe our understanding of the brand’s vision and our strategic approach in the current situation will help us deliver promising results.”

     

  • The account was won following a multi-agency pitch

    Tute Consult bags PR mandate of India Circus

    By  A Correspondent

     

    Tute Consult has bagged the public relations mandate for India Circus by Krsnaa Mehta. The account was won following a multi-agency pitch.

     

    As part of the mandate, the agency will manage the consumer and business led public relations as well as advocacy management for the brand. Speaking about the mandate, Komal Lath, Founder, Tute Consult, said: “Over the years, Tute Consult has serviced a wide assortment of lifestyle and retail brands. We are excited to be on board with India Circus and we look forward to creating the right amplifiers for them. It is an exciting opportunity to work with a designer like Krsnaa Mehta. At Tute, we are always perceptive to new and innovative brands and partner for strategic support to brands who believe in the heritage of India.”

     

    Added Krsnaa Mehta, Founder and Design Director, India Circus: “We are excited to bring passionate young energy into the fold. For me, my design philosophy translates in ‘taking Indian contemporary to the world’ and I believe that the Tute Consult team can align with our vision. We have worked with them earlier and are looking forward to strengthen the relationship. Tute, not only brings their expertise in media communication but also brings a deep understanding and acknowledgement of retail and mar-com thinking to the table.”

     

     

  • Tute Consult’s role will be handling all brand communication and PR strategy for Trèsind in India and via their partner office in Dubai

    Tute Consult to manage comms for Trèsind

    By A Correspondent

     

    PR agency Tute Consult has been assigned the strategic communications mandate for luxury fine-dine concept – Trèsind.

     

    Komal Lath

    Speaking about the association, Komal Lath – Founder of Tute Consult said: “Tute has vast experience of handling hospitality brands. We are ecstatic to have Trèsind on board and look forward to creating the amplifiers for it. It is an exciting opportunity to work with an internationally acclaimed brand like Passion Group. Our Dubai office has already begun work, handling strategic communications for all brands of Passion Group in respect to their Middle East operations, as well to ensure seamless messaging.”

     

    Zamir Khan

    Added Zamir Khan, Group Vice President and Head of India Operations, Passion Group: “We are excited to bring passionate young energy into the fold and create benchmarks in communication like we have with our food! Trèsind will redefine the way service and Indian food is viewed and we needed able partners who understand the brand well, to help create the right positioning. We are happy to join hands with Tute who bring not only their expertiese in media communication but a deep understanding of the ecosystem at large.”